Just like the good location for the brick and concrete enterprises, a good domain name is vital for any website. While there are many characteristics that constitute a good domain name, there are at least five that are vital to make them.
A domain name is vital for any website just as the proper site is vital for the brick and concrete enterprises. A domain name is the real estate of the web world. Here are the top 5 elements that make a domain name qualitative and effective.
Characteristic 1 – Short Names that Can Be Easily Remembered
If the domain name is short it can be easily remembered and identified by the visitors. That is one of the reasons why one cannot find 3 letter and 4 letter domain names available anymore and even the five letter domain names are not available frequently. There is no reason to lose heart however and a domain name below 10 letters are still considered to be short and good to remember.
Characteristic 2 – Domain Names Carrying Popular Extensions
Domain names should carry one of the popular extensions like com, org, edu etc that makes them easier to identify and remember. On the other hand, having numbers or special characters in extensions make it difficult for the viewers to identify them and therefore hyphens and symbols are not welcome.
Characteristic 3 – Domain Name Should be Easy to Spell
All good domain names with easier spelling make familiar to the viewers. Difficult spelling could often result in errors committed by viewer in typing the domain name and they might land on other domain thereby causing traffic loss for your website.
Characteristic 4 – Domain Name Should be Descriptive
It is necessary that the domain name selected for the website is descriptive in nature. Various advantages of descriptive domain names is that it will give the viewer a clear idea of what you are up to and at the same time will give the search engines easier time finding the site. For localized sites, the extension may also be descriptive like dot+co+uk (.co.uk) and such others.
Characteristic 5 – Domain Name Containing Keyword Not Name
Choosing keyword in your domain help in enhancing your search engine rankings as search engine crawlers give maximum weightage if you have your targeted keyword in the domain name.
The above lists of characteristics are not exhaustive and are only suggestive but they constitute the top characteristics of good domain names.