Everything in today’s world is mobile. The arrival of laptops eliminated the need for people to be hooked to desktop PC’s at their home if they wanted to go online. Now they can go online whenever and wherever.
Well, mobile phones have taken it to a completely new level. The improvements in mobile technology have made it possible for people to go online with their handheld mobile phones. Options in modern day phones like GPRS, mobile web browsing etc has made it possible for people to check any website at any time without a hitch.
It is thus very important that you keep your online website business optimized in a manner that it supports mobile technology. There are few points that will give a clear idea on the importance of Mobile SEO.
Mobile Phone SEO Methodologies
- You need a Mobile Friendly Site - Ensure that you have a Mobile friendly site
* this may mean creating a mobile version of your site
* ensure that you can replicate all of the important functionality that you see on your regular website
* keep the design simple and clean
* Use valid XHTML 1.0 code
* test to ensure that the site will render appropriately across various mobile devices
* if you are a more robust e-commerce site, consider creating an m-commerce site (mobile site) w
* for smaller businesses, ensure that you set up a mobile site with basic features
- Own Your Mobile Domain - when designing a mobile site or even if you just want have your mobile domain available for future scalability, try to own your mobile domain. Consider getting a dotmobi domain. A .mobi domain is a top level domain approved by ICANN that is restricted for mobile devices and sites.
- Follow Website Accessibility Guidelines - pay attention to W3C guidelines and standards which can be found here. While a separate, mobile version of the website is not required, if you are creating a mobile site, you want to ensure that the layout is easy to use and view on mobile devices.
- Leverage SEO Best Practices - keyword association is important with any Search activity, whether it is online or mobile. As a result the need for optimized pages is important if you want to be found by your desired audience. As part of your mobile SEO efforts, ensure that:
* Page Titles are optimized with relevant keywords being used by your mobile audience
* Landing pages are optimized with relevant keywords being used by your mobile audience
- Keep on Top of Mobile Technologies - the technology continues to improve and get better. Avoid using intensive presentation methods such as Flash and Ajax. Again keep the design simple. Understand all of the options that you have available when implementing and optimizing a mobile strategy. Stay informed.
- Leverage Sponsored Search for Mobile to support SEO - Google Mobile, Yahoo Mobile and Mobile Advertising through Microsoft to promote your brand via mobile ads.
- Consider Multilingual mobile site optimization - this one is fairly obvious
- Submit to Mobile Search Engines - this can be done by accessing resources such as this.
- Optimize for Local Search - ensuring that your site is well optimized for local search, will mean that people should be able to find you when they are looking for local resources.
Now that everything regarding mobile browsing has been explained it very important that you keep your website optimized for Mobile browsing so that none of your clients term your website as obsolete or outdated just because they couldn’t access it through their mobile phones.
Now that the mobile Web is mainstream, everyone is launching mobile Web sites. The problem is no one seems to know how to drive traffic to them. We, the team of eSign Web Services can provide quality Mobile SEO tactics that will optimize your website for mobile viewing.
The eSign Web Service advantages
- Comprehensive and proven Mobile SEO tactics that promotes mobile viewing and thereby attracting traffic.
- Proven Mobile SEO tools that deliver guaranteed returns
- Cost-effective
- 24X7 Customer support
For any other information regarding our mobile SEO service, you can always contact us at the phone number mentioned above or just leave your name and email address in the free consultation form. Our team of experts will contact you at the earliest. |