{"id":108,"date":"2013-01-01T06:29:08","date_gmt":"2013-01-01T06:29:08","guid":{"rendered":"https:\/\/www.esignwebservices.com\/blog\/?p=108"},"modified":"2022-09-22T12:14:58","modified_gmt":"2022-09-22T06:44:58","slug":"how-to-recover-from-googles-dreaded-panda-and-penguin-updates","status":"publish","type":"post","link":"https:\/\/www.esignwebservices.com\/blog\/how-to-recover-from-googles-dreaded-panda-and-penguin-updates\/","title":{"rendered":"How to Recover from Google\u2019s Dreaded Panda and Penguin Updates"},"content":{"rendered":"

Beat the Penguin Checklist Before You Begin<\/strong><\/p>\n

If you\u2019ve been hit by Google\u2019s dreaded Penguin update, or want to make sure you don\u2019t get penalized in the future, then this checklist will help you to safely optimize your website, maximize your rankings, and gradually reclaim your traffic, sales and income.<\/p>\n

Before you begin, there are two preliminary steps that are now critical to your online success.<\/p>\n

Step 1: Analyze your link network<\/strong>
\nMore than ever before it is important to understand where your backlinks are coming from and what keywords are used in the anchor text of these links.<\/p>\n

Step 2: Monitor your rankings<\/strong>
\nIf you are not already doing so, you need to track your rankings in the search engines for the main keywords you are targeting. The reason this is so important is that if you\u2019re going to make changes to your site, you need to measure the impact of these changes.<\/p>\n

Once you understand your link network and you are carefully monitoring your rankings for your main target keywords, you\u2019ll be ready to apply the ideas contained in this checklist.<\/strong><\/p>\n

On Page Optimization Checklist<\/strong>
\nGoogle has described the Penguin update as a \u201cweb spam\u201d update. Therefore it is critical that your site follow Google\u2019s recommendation in regard to making sure your site avoids any of the practices that Google may perceive as being used by search engine spammers. This starts with making sure you have good, relevant On-Page optimization.<\/p>\n

    \n
  1. Don\u2019t Panic.<\/li>\n
  2. \u00a0Don\u2019t randomly delete web pages and contents.<\/li>\n
  3. \u00a0Eliminate over optimization in all your page titles.<\/li>\n
  4. Create unique Title tags and Description tags for every page<\/li>\n
  5. \u00a0Check Google Webmaster Tools for ways to fix your HTML<\/li>\n
  6. \u00a0Re-evaluate your internal links.<\/li>\n
  7. Make sure your site contains the right elements<\/li>\n
  8. Create useful links between pages on your website<\/li>\n
  9. Optimize your site\u2019s download speed<\/li>\n
  10. Create a helpful 404 page<\/li>\n
  11. Optimize your images for humans<\/li>\n
  12. Add rel=\u201dnofollow\u201d to all comment links<\/li>\n
  13. Add a social dimension<\/li>\n
  14. Focus on keeping people on your site<\/li>\n<\/ol>\n

    Off Page Optimization Checklist<\/strong>
    \nPerhaps the biggest steps you can take to recover from a Google Penguin penalty or to ensure that you avoid a future penalty is to address your site\u2019s Off-Page optimization. For years Google has been telling Webmasters that your links can\u2019t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to \u201cde-optimize\u201d your site by building a whole lot of spammy links to your site. However, all that has changed with Penguin. For the first time in Google\u2019s history you can be penalized by having an \u201cover-optimized\u201d link-network. While it\u2019s true that a single link may not be able to harm your site \u2013 certainly the wrong mix or \u201cpattern\u201d of links to your site definitely can penalize or even knock your site out of the search engines. As off-page links are much more difficult to control than on-page links \u2013 this represents a real challenge to SEOs who are stuck with existing link networks that cross Penguin\u2019s over optimization threshold.<\/p>\n

    To avoid these penalties, we highly recommend that you follow the items in the following \u201cOff-Page\u201d SEO Optimization Checklist:<\/p>\n

      \n
    1. \u00a0Update links from sites you own<\/li>\n
    2. Update links on sites you don\u2019t own where possible<\/li>\n
    3. Eliminate links from de-indexed sites<\/li>\n
    4. Eliminate links from low quality content syndication networks<\/li>\n
    5. Use high quality link networks to balance your link ratios<\/li>\n
    6. Manually clean up your link network or use Google disavow tool smartly<\/li>\n
    7. Create a diverse Link Network<\/li>\n
    8. Check up on third-party SEO service<\/li>\n
    9. Submit a Reconsideration Request to Google<\/li>\n<\/ol>\n

      BEST OF LUCK!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Beat the Penguin Checklist Before You Begin If you\u2019ve been hit by Google\u2019s dreaded Penguin update, or want to make sure you don\u2019t get penalized in the future, then this checklist will help you to safely optimize your website, maximize your rankings, and gradually reclaim your traffic, sales and income. Before you begin, there are two preliminary steps that are now critical to your online success. Step 1: Analyze your link network More than ever before it is<\/p>\n","protected":false},"author":2,"featured_media":1256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nHow to Recover from Google Panda & Penguin Penalty<\/title>\n<meta name=\"description\" content=\"Google\u2019s dreaded Penguin update to make sure you don\u2019t get penalized in the future, maximize your rankings, & help you to optimize website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esignwebservices.com\/blog\/how-to-recover-from-googles-dreaded-panda-and-penguin-updates\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashwani Kumar Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.esignwebservices.com\\\/blog\\\/how-to-recover-from-googles-dreaded-panda-and-penguin-updates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.esignwebservices.com\\\/blog\\\/how-to-recover-from-googles-dreaded-panda-and-penguin-updates\\\/\"},\"author\":{\"name\":\"Ashwani Kumar Sharma\",\"@id\":\"https:\\\/\\\/www.esignwebservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6b70813eb3637ae3afde97a1d3ebbe5\"},\"headline\":\"How to Recover from Google\u2019s Dreaded Panda and Penguin 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