{"id":131,"date":"2011-12-06T07:54:14","date_gmt":"2011-12-06T07:54:14","guid":{"rendered":"https:\/\/www.esignwebservices.com\/blog\/?p=131"},"modified":"2022-09-22T12:07:54","modified_gmt":"2022-09-22T06:37:54","slug":"no-one-can-guarantee-a-1-ranking-on-google","status":"publish","type":"post","link":"https:\/\/www.esignwebservices.com\/blog\/no-one-can-guarantee-a-1-ranking-on-google\/","title":{"rendered":"No One Can Guarantee a #1 Ranking on Google"},"content":{"rendered":"<p>Outsourcing your business\u2019s SEO is a leap of faith \u2013 you\u2019re spending valuable marketing dollars on a project and need to show the return on that investment. That\u2019s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases or claim they\u2019ll improve your position in as little as 30 days.<\/p>\n<p>But beware of firms that make these kinds of promises. The fact is, reputable SEO firms don\u2019t offer guaranteed #1 rankings, fast results, or any other promises that sound too good to be true.<\/p>\n<p>Rand Fishkin, CEO of SEO software company SEOMoz, cites several reasons why guarantees are typically used by shady SEO firms, including:<\/p>\n<ul>\n<li>Google warns against making such promises in its search marketing guidelines, saying, \u201cNo one can guarantee a #1 ranking on Google.\u201d<\/li>\n<li>Search rankings are notoriously unstable, and subject to a variety of factors such as the location of the person searching and whether they\u2019ve logged in to Google and are using personalized results.<\/li>\n<li>Rankings alone are a bad metric for overall performance. It\u2019s more important than the search results drive relevant visitors that take the desired action \u2013 such as signing up for an email newsletter or making a purchase \u2013 once they land on your page.<\/li>\n<\/ul>\n<p>Claims about rapid improvements in search engine rankings are similarly dubious. <a title=\"\" href=\"https:\/\/www.esignwebservices.com\/seo-services.php\">SEO<\/a> is not a quick-fix marketing tactic to deliver results in a matter of hours or days. Instead, it typically takes a diligent, ongoing process that gradually improves your site\u2019s rankings.<\/p>\n<p>A good SEO project can take two to three months to begin showing a real impact, depending on a number of factors such as the age of your site, the number of quality inbound links you already have, and the competitiveness of keywords.<\/p>\n<p>Anyone promising you big-time results in just a month is probably overpromising or worse: They could be using shady SEO tactics that might deliver a quick bump at the expense of long-term search engine visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing your business\u2019s SEO is a leap of faith \u2013 you\u2019re spending valuable marketing dollars on a project and need to show the return on that investment. That\u2019s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases, or claim they\u2019ll improve your position in as little as 30 days. But beware of firms that make these kinds of promises. The fact is, reputable SEO firms don\u2019t offer guaranteed #1 rankings, fast<\/p>\n","protected":false},"author":2,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>No One Can Guarantee a #1 Ranking on Google SERPs<\/title>\n<meta name=\"description\" content=\"SEO firms don\u2019t offer guaranteed #1 rankings &amp; Google warns search marketing guidelines, saying, \u201cNo one can guarantee a #1 ranking on Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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