{"id":144,"date":"2013-04-02T11:41:37","date_gmt":"2013-04-02T11:41:37","guid":{"rendered":"https:\/\/www.esignwebservices.com\/blog\/?p=144"},"modified":"2022-09-22T10:56:05","modified_gmt":"2022-09-22T05:26:05","slug":"post-penguin-off-page-seo-practices","status":"publish","type":"post","link":"https:\/\/www.esignwebservices.com\/blog\/post-penguin-off-page-seo-practices\/","title":{"rendered":"Post Penguin Off-page SEO Practices"},"content":{"rendered":"

Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site\u2019s Off-Page optimization<\/a>.<\/p>\n

For years Google has been telling Webmasters that your links can\u2019t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to \u201cde-optimize\u201d your site by building a whole lot of spammy links to your site.<\/p>\n

However, all that has changed with Penguin. For the first time in Google\u2019s history you can be\u00a0penalized by having an \u201cover-optimized\u201d link-network. While it\u2019s true that a single link may not\u00a0be able to harm your site \u2013 certainly the wrong mix or \u201cpattern\u201d of links to your site definitely can penalize or even knock your site out of the search engines.<\/p>\n

To avoid these penalties, we highly recommend that you or your SEO provider follow the items in the following \u201cOff-Page\u201d SEO Optimization Checklist:<\/p>\n