{"id":162,"date":"2015-03-12T07:16:10","date_gmt":"2015-03-12T07:16:10","guid":{"rendered":"https:\/\/www.esignwebservices.com\/blog\/?p=162"},"modified":"2026-09-22T11:09:32","modified_gmt":"2026-09-22T05:39:32","slug":"10-reasons-why-you-need-a-mobile-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.esignwebservices.com\/blog\/10-reasons-why-you-need-a-mobile-marketing-strategy\/","title":{"rendered":"10 Reasons Why You Need a Mobile Marketing Strategy"},"content":{"rendered":"

Mobile is the new weapon in the hands of marketing gurus.\u00a0 While in the US, 60 percent of the people use smartphones as per Nielson, in the UK one in three households have a tablet and in China, 74.5 percent of all internet users in the country access the net through mobile phones. India is not far behind when it comes to the popularity of the Smartphone. With each brand competing to give Smartphone at the lowest possible cost, the marketers and advertisers are formulating new strategies for mobile marketing. Mobile marketing, which practically did not exist some years ago, is said to be the \u201cfastest growing industry EVER!\u201d<\/p>\n

Initially, SMS (Short Message Service) was the only way of channelling information through mobile marketing. But with the technological advancement of mobile phones, videos, social network sites are also being used as tools of mobile marketing. So you have to make a definite strategy while you are joining the bandwagon of mobile marketing so that you do not spend money without any effect. If you are still toying with the idea whether to use mobile as a marketing tool, then here are ten reasons why you need a mobile marketing strategy.<\/p>\n

\"Need-a-Mobile-Marketing-Strategy\"<\/p>\n

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1. Mobile Is Becoming a Priority for Internet Users<\/strong><\/h2>\n

A smartphone is small enough to carry almost anywhere, yet it can perform many tasks that once required a desktop computer. People can search for information on anything, and this convenience is changing how people use the internet. Someone who wants to find a restaurant, compare the price of a product, check a business address, or read a review no longer has to wait until reaching a computer. The search can be completed immediately from a phone.<\/p>\n

Industry studies during this period are already showing that mobile usage is growing much faster than traditional desktop usage. Digital measurement company comScore has also predicted that the number of people accessing the internet through portable devices will eventually overtake desktop users. For businesses, this means mobile can no longer be treated as a secondary channel. If customers are spending more time searching and communicating through mobile phones, businesses need to make sure their information is easy to find and use on those devices.<\/p>\n

2. Faster 3G and 4G Connections are Changing Mobile Behavior<\/strong><\/h2>\n

Better connection speeds mean users are becoming more willing to perform activities that they might previously have avoided on a phone. They can search websites, view product photographs, watch video clips, read reviews, access maps, download applications, and communicate with businesses without waiting for a desktop connection. This creates new possibilities for marketers.<\/p>\n

The easier these activities become, the more important it is for businesses to provide mobile-friendly information. A mobile marketing strategy should therefore consider the complete experience after someone clicks on an advertisement or search result .If a slow website<\/a> makes information difficult to access, or the site is hard to read and navigate, faster mobile networks alone will not produce results.<\/p>\n

3. Social Media Networking is Moving Rapidly to Mobile<\/strong><\/h2>\n

People are increasingly using smartphones to check Facebook, post updates, share photographs, send messages, and use Twitter. Instead of sitting at a computer for a separate social media networking<\/a> session, users can now access these platforms throughout the day. This gives advertisers the opportunity to reach people while they are actively communicating and sharing information. Facebook is a good example. A large percentage of Facebook users already access the platform through mobile phones. The company reported that mobile advertising represented 41 percent of its advertising revenue during the second quarter of 2013, compared with 30 percent during the previous quarter.<\/p>\n

This growth shows how quickly advertisers are beginning to take mobile social media seriously. Mobile advertising can be particularly effective for applications because someone who sees an application advertisement on a smartphone can move directly to the download page. There are fewer steps between seeing the advertisement and taking action. Twitter is also experimenting with ways to connect television advertising and mobile conversation. Many people use Twitter while watching television programmes. This behaviour, sometimes described as the “dual screen” effect, allows advertisers to communicate with viewers who are discussing programmes or advertisements while watching them.<\/p>\n

Short-form video is also becoming part of mobile social media networking. Vine and Instagram are encouraging users to record and share short video clips directly from their phones. For businesses, this presents another way to communicate visually with mobile audiences. The challenge is to avoid interrupting users with irrelevant promotional messages. Mobile social advertising works best when the content fits naturally into the way people already use the platform.<\/p>\n

\"Social-Media-Networking-is-Moving-Rapidly-to-Mobile\"<\/p>\n

4. Online Shopping Is Moving Beyond the Desktop<\/strong><\/h2>\n

Online shopping is becoming more common, and smartphones are giving consumers another way to research and purchase products. Consumers do not want to struggle with a website that was designed only for a large desktop screen. If text is too small, buttons are difficult to select, or the visitor must repeatedly zoom and move the page from side to side, the shopping experience becomes frustrating. Webmasters therefore need to think carefully about how their sites appear on smaller screens. Even if the customer does not complete the purchase from a phone, mobile browsing can still influence the final decision. For online stores, mobile usability can also work alongside eCommerce SEO<\/a>, helping customers discover products and browse them comfortably across different devices.<\/p>\n

5. Mobile Searches Can Lead to Faster Customer Action<\/strong><\/h2>\n

One major advantage of mobile search is immediacy. Many desktop searches are performed when people are researching something for later. Mobile searches, on the other hand, are often made while the user is already close to taking action. Useful features such as “click to call,” “click to email,” maps, directions, and simple purchase buttons can shorten the distance between a search and an inquiry.<\/p>\n

Rather than asking the user to remember a telephone number and enter it manually, a mobile page can allow the call to begin with one touch. The same principle applies to email inquiries and online purchases. The easier it is for someone to act, the more likely the business is to receive a response.<\/p>\n

6. Mobile Marketing Can Strengthen Local Visibility<\/strong><\/h2>\n

Mobile and local search work particularly well together. People often use their phones when they are away from home and need information about something nearby. They may search for a restaurant, shop, doctor, hotel, repair service, petrol station, or another local business. Google has reported that a very high percentage of mobile users search for local information. This creates an opportunity for small and medium-sized businesses that depend heavily on nearby customers.<\/p>\n

A local business does not always need to compete for attention from people across the entire country. It may be far more valuable to appear when someone nearby is searching for the exact service it provides. Businesses should therefore make sure important local information is easy to find.<\/p>\n

This includes:<\/strong><\/p>\n