You might be doing everything correct to make one website successful \u2013 choosing right keywords, making proper design, putting new content, and so on. But still you are finding difficult to get your site top rank. This is probably because your competitors are way ahead of you in their job. Like any other business, it is important to keep an eye over the competitors in the world of SEOs.<\/p>\n
Define Your Competitors<\/strong><\/p>\n In SEO competitor analysis, first you have to know your competitors. In some cases, it is easier to identify the competitor \u2013 any website promoting the same product or service like your website is the competitor. But everything is not always so straightforward.<\/p>\n Your competitors could be the websites having high page ranks with the major keywords you use, sites of your niche etc. Keyword analysis is an important tool for SEO competitor analysis.<\/p>\n For keyword analysis, you can take help of Google adwords or Soovle. Soovle is a website that brings up result of \u201cSuggest\u201d function of multiple search engines.<\/p>\n In Google adwords, use the keyword tool, but ensure the \u201cmatch type\u201d criteria on the left hand side to be \u201cexact\u201d. Enter your keywords and write down the \u201cGlobal Monthly searches\u201d for each result. It will indicate the popularity of your keyword. But your main aim is to find the number of pages optimized for those keywords. For each keyword, do a Google search using the allintitle tag. For example \u2013 type allintitle: Christmas cookies. The result will show pages in which the phrase is used in the title.<\/p>\n Analysis of the Competitors\u2019 Website<\/strong><\/p>\n Once the competitors are identified, the next phase of SEO competitor analysis is the study of the website. You have to closely analyse several factors like \u2013<\/p>\n