{"id":899,"date":"2021-06-09T13:33:06","date_gmt":"2021-06-09T08:03:06","guid":{"rendered":"http:\/\/www.esignwebservices.com\/blog\/?p=899"},"modified":"2022-09-30T18:11:42","modified_gmt":"2022-09-30T12:41:42","slug":"what-is-seo-beginners-guide-to-seo","status":"publish","type":"post","link":"https:\/\/www.esignwebservices.com\/blog\/what-is-seo-beginners-guide-to-seo\/","title":{"rendered":"What is SEO: Beginner’s Guide to SEO"},"content":{"rendered":"

As of 2019, 61% of marketers<\/span><\/strong> consider increasing organic presence and improving SEO as top inbound marketing priorities. Needless to say, SEO services in the field of online marketing are the key to achieving the business goal. <\/span>Here, you will understand the key ins and outs of SEO along with some crucial Google Webmaster Guidelines. Let’s explore a step-by-step guide, and essential parts of SEO, among other aspects.<\/p>\n

WHAT IS SEO?<\/h3>\n

SEO or Search Engine Optimization<\/a> is a process of optimizing your website and its content to improve visibility. SEO helps your website secure a higher position on search engine results. Therefore, it increases both the quality and quantity of organic traffic. This is one of the most crucial marketing tactics and helps your website to reach and target more audiences.<\/p>\n

However, with millions of content pieces available over the Internet coupled with constant search engine algorithm<\/a> updates, obtaining and maintaining a higher rank becomes a challenging task. With professional SEO services<\/a>, however, you can optimize websites and content according to the latest algorithm updates and reach your target customers easily.<\/p>\n

HOW DOES SEO\/SEARCH ENGINES WORK?<\/h3>\n

Understanding how SEO works is a primary step towards learning different tactics that comes in use to increase your website’s visibility. Therefore, the following section offers you a brief insight into how search engines as well as SEO work.<\/p>\n

Search engines like Google, Yahoo, Bing<\/strong>, etc., use bots, also known as web spiders, to crawl through and collect information about the web pages which make up a website. This helps them to index the pages and determine when to show your website to an audience against a particular search query.<\/p>\n

Next, the search engine algorithms<\/a> analyze the pages which are indexed by taking into account multiple ranking factors, like page speed, title tags, internal links, backlinks, etc. These ranking factors determine the order in which the web pages appear in the search results for a particular query.<\/p>\n

\"How<\/p>\n

Now, there are over 200 ranking factors<\/strong> that are used by Google and other search engines. SEO optimizes your websites’ content with key implementations of several On-page and Off-page ranking tactics. The On-page SEO strategies primarily deal with everything on your website like title tags, content quality, URLs, site speed, etc. On the other hand, Off-page SEO strategies involve generating quality back-links, i.e., securing links from other sites to your website.<\/p>\n

Both, On-Page and Off-page SEO are extremely crucial to make your website more credible, relevant, and trustworthy, and collectively, it demonstrates to the web crawlers that your website’s content is the best result for a particular search query.<\/p>\n

WHY IS SEO IMPORTANT?<\/h3>\n

Investing in SEO services helps to gain a competitive edge in the business and increase revenue substantially.<\/p>\n

\"\"<\/p>\n

Here are 5 key advantages of implementing SEO in an online marketing campaign:<\/p>\n