Search Advertising Strategy: How to Build Profitable Campaigns That Maximize ROI
Key Takeaways A data-driven search advertising strategy transforms clicks into measurable growth. Always set ROI-driven goals and KPIs before spending a dollar. Balance manual control with automated bidding for precision and efficiency. Focus on commercial-intent keywords and maintain a strong negative keyword list. Compelling ad copy and optimized landing pages drive higher conversions. Continuous testing […] Read more
