SEO vs PPC: The Best Option for Your Business

There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear… Read more

27 Jan, 2022

How To Start A Google Ad Campaign

You have already decided that digital marketing is right for your business. You might be interested in starting with Google AdWords. However, it might seem intimidating in the beginning. But with the right information and instructions, you’ll soon realize that it isn’t at all hard to set up. Google Ads (also known as Google AdWords) […] Read more

02 Apr, 2021

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, […] Read more

16 Feb, 2020

How to Calculate the Right PPC Advertising Budget

Pay-per-click (PPC) advertising is a type of Internet marketing in which advertisers place their ads on a site, but only pay each time their ads are clicked. This should be a part of your marketing strategy if you are serious about growing your business. In today’s modern world, a successful business should have a powerful […] Read more

25 Jan, 2020

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

AdWords may cost money, but it is still one of the most popular internet marketing strategies today When it comes to internet marketing, you have several options on hand. Content marketing and SEO are some marketing strategies that are quite affordable and yield good results. However, most people including marketing gurus consider PPC campaigns to be the most effective way of internet marketing. This shouldn’t come as a surprise given that a large number of people click on ads when Read more

07 May, 2018

Category: Pay Per Click (PPC)

SEO vs PPC: The Best Option for Your Business

How To Start A Google Ad Campaign

5 Steps to Managing a Successful PPC Campaign

How to Calculate the Right PPC Advertising Budget

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

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Ashwani Kumar Sharma

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