SEO vs PPC: The Best Option for Your Business
There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear… Read more