How To Start A Google Ad Campaign

You have already decided that digital marketing is right for your business. You might be interested in starting with Google AdWords. However, it might seem intimidating in the beginning. But with the right information and instructions, you’ll soon realize that it isn’t at all hard to set up.

Google Ads (also known as Google AdWords) is a platform used to display advertisements. Advertisers would bid on specific keywords wherein their ads could appear on Google Search results. From there, potential customers can click on the ads and land on your website.

Google Ads makes use of pay-per-click or PPC models. In typical advertisement platforms such as billboards and TV, you instantly pay to broadcast your ad campaign. However, with the pay-per-click model, you only pay once a customer actually clicks on the ad. This is often referred to as a lead.

Here are some steps you should employ if you’re thinking about starting a Google AdWords pay-per-click (PPC) campaign.


To reiterate, AdWords work using the pay-per-click model. Thus, certain groups of keywords cost more than others. The average price per click differs in various industries. You might have the right keywords but can your business actually afford it? Before anything else, decide on how much you’re willing to spend.


As previously mentioned, as the advertiser, you’re going to bid on certain keywords. So that when these keywords are searched on Google, your ad would pop up and become clickable. Your keywords are also the foundation of your content. Thus, you have to make sure you’re choosing the right ones. Moreover, it’s also important to know the keywords that you don’t want to use.

If you’re wondering which keywords are the right ones to use, do your research carefully. Know how your customers think and behave while they are online. You may use keyword planners to check the data regarding keywords so you don’t end up using ineffective keywords.


Customers are most likely reading from their phones. Don’t bombard them with too much information. Otherwise, they will click out. Make the content mobile-friendly and easy-to-read. Lastly, don’t forget to call for action. Squeeze in words like “Get it now” or “Try it now”.


You’re done with the toughest step – getting your potential customer to click on your website. Now, it’s time to continue and ensure you’re converting these clicks into actual sales. You can do so by making sure you’re putting all the important information.

For instance, you want to be able to keep in touch with this clicking customer. Leave your contact number or email address on the landing page. Better yet, have them sign up for a mailing list.

Visuals are also everything when it comes to sustaining your customers’ attention. If they happen to see a poorly constructed page, with grammatical errors and disorganized texts, chances are they will just click out and you would’ve lost a paying customer.


The tricky part here is that you need to catch your customer’s attention in just a few words. Thus, you need to choose your copy wisely. Make sure your customers will already get a sense of what they’re going to get from you by just reading a short sentence. Be creative and call for action.

If you absolutely don’t have any idea as to how Google AdWords work, it might be daunting to even begin starting one. Hopefully, with the steps above, you already have some background and feel more confident in starting your business’ latest campaign.

At eSign Web Services, we offer our clients full packages of Google AdWords service or give to already existing Ad campaign a complete overhaul so as to guarantee maximum optimization and also better management.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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