E-commerce PPC Management: Boost Your Sales Using Google Shopping Ads

E-commerce PPC is gradually becoming an actual necessity for digital marketing companies. Regardless of the kind of business, any company with an active e-commerce platform requires a PPC marketing strategy to improve sales. Lately, owning a domain name for your brand and having an active social media presence is not enough. Entrepreneurs must strategize marketing methodologies to enable the substantial growth of their websites.

One of the most used and prominent marketing techniques is to use of Google e-commerce ads. Since it is the most used search engine in the world, it can gain a wider reach. Thus, business owners can boost their sales by using Google shopping ads with expert assistance.

What is PPC Management?

Pay-per-click is an advertising technique to navigate traffic to websites. This process is used to oversee as well as manage the expenses on PPC ads for every company.

Although it seems to be an easy process, it involves innumerable technicalities. This is why advertisers hire an e-commerce PPC agency to get assistance from trained individuals for PPC management.

e-commerce PPC agency

PPC management for e-commerce is constantly evolving. However, its long-term goal remains the same, i.e., thorough optimization.

Importance of PPC Management in E-commerce

E-commerce PPC management is considered very important because it controls many aspects of businesses. The following are some of the benefits of using PPC management in e-commerce.

1. Generates Instant Traffic

Unlike any other form of marketing, e-commerce PPC services facilitate an instant boost in traffic flow. Other methods of business strategies take a considerable amount of time to show their results because their processes are long drawn. PPC effectively shows immediate results as soon as it gets published.

instant boost in General Revenue

2. Targeted Advertising

A well-structured e-commerce PPC strategy is made to target niche audiences. For example, those looking for luxury fragrances might not be interested in budget-friendly perfumes. Hence, this strategy allows dividing a huge mass into specified groups to convert them into potential customers.

target audiences

3. Measurable ROI

An effective e-commerce¬†PPC campaign is the best way to increase business development as well as get visible ROI. Therefore, most advertisers monitor their ad campaign‚Äôs performance to note “how it responds and impacts the ROI”.

Measurable ROI

4. Improved Brand Visibility

Experts use e-commerce PPC services to improve their online visibility. They create appealing ad copies to highlight what they are selling. In addition, it also allows for inviting genuine leads and generating sales.

Brand Visibility

5. Marketing Budget Control

Some may opine that PPC advertising is an expensive affair. However, it can easily fit within a budget. Since certain particulars determine the e-commerce marketing expenses, careful planning can control the budget.

Marketing Budget

What are the Top E-commerce PPC Platforms?

Before you can delve into applying PPC tactics you need to understand which platforms are ideal for your particular business. Here are the top platforms that help businesses grow irrespective of their business niche.

1. Google Shopping Ads

Google shopping ads

Since Google is a search engine, its marketing platform is also focused on the same. Google shopping ads for e-commerce stress the use of relevant keywords to display the ad content.

The Google ads strategy for e-commerce is based on some components. These include:

  • Product name and image
  • Cost
  • Brand name
  • The store link embedded
  • Product review

2. Facebook and Instagram Ads

Facebook and Instagram Ads

PPC management for e-commerce requires that ads are spread all over the web. Hence, using social media for paid ads is one of the most effective strategies. Nevertheless, ads on Facebook and Instagram differ in content types as well as their interactions.

On Facebook, there are multiple types of ads for the marketers to use, for example:

  • Single image or video
  • Carousel images
  • Existing posts

Instagram also supports these types of ads, but there is no option to make the clickable in-captions. So, it requires a CTA button to add a link.

3. Amazon Ads


Amazon is one of the largest online shopping platforms, and its diverse ecosystem is hugely beneficial for small businesses. One of the significant benefits of choosing Amazon ads is that it offers multiple types of ad campaigns.

  • Sponsored Brand Campaigns
  • Sponsored Products
  • Video Ads
  • Product Display Ads
  • Amazon Native Ads
  • Amazon Stores

3. Microsoft (Bing) Ads

Microsoft (Bing) Ads

Microsoft Advertising is one of the most widespread global platforms. Their ranking criteria are quite similar since it is also a search engine. If compared with Google ads, Microsoft ads are relatively easier for beginners.

Nevertheless, some may question which one to choose. In this regard, experts believe that it is better to begin with Google ads for e-commerce. Then later, if the PPC budget permits, one can invest in Microsoft ads as well.  

Tips to Boost Sales with E-commerce PPC Campaign

E-commerce PPC management companies always seek ways to reach the interested groups am enhance sales. These are certain tips experts follow:

1. Target Long-Tail Keywords

Companies that use Google ads for their e-commerce website specifically use long-tail keywords. The advantage of using these kinds of keywords is that they describe the targeted key term. This is beneficial for both Google as well as the user to easily understand the ad content.

Target Long-Tail Keywords

2. Improve Your Quality Score

Google measures the quality score for e-commerce PPC ads by the appropriate use of keywords. If the PPC for e-commerce sites receives a higher score, it suggests the website and the ad content has more relevant keywords. Moreover, keyword-enriched content helps users satisfy their exact searches.

Your Quality Score

3. Add a List of Negative Keywords

Along with relevant and high-volume keywords, PPC experts also use negative keywords in their content. These help distinguish users who will not click or convert through those ads. Thus, the strategic use of negative keywords can aid in managing e-commerce PPC campaigns.

4. Leverage Google Shopping Ads

Professionals use Google shopping ads to boost their sales. One of the main reasons behind using them is that it is the most popular search engines. As a result, the reach is significantly broader. Google shopping ads also have amazing product visibility that can persuade targeted groups to take action.

5. Have a Clear PPC Goal

Professionals using Google ads e-commerce strategy ensure they prepare a clear and detailed PPC goal. Otherwise, it will not be possible for them to structure their plan of action. Mostly every business’ primary goal is to increase sales. Hence, it is essential to figure out where the ads must appear.

ppc-management goal

6. Create an Effective Landing Page

While reaching a landing page, users expect to see every necessary detail mentioned in the particular webpage. This is why every e-commerce PPC company puts its best efforts into creating an effective landing page. One such landing page usually includes:

  • An attractive banner text
  • A brief description of a specific service
  • Things that are included in the services
  • A ‚ÄúWhy choose us‚ÄĚ section
  • Contact information

7. Timely Update Your Product Feed

Keeping an updated product feed is also a necessary tip to follow for more sales. If the product details and other information are not timely done, it may impact customers’ dwell time. Consequently, increasing the bounce rate, the sales report automatically drops.

8. Improve Your CTR By A/B Testing

A/B testing is a highly recommended e-commerce Google ads strategy. This is used to find how the PPC campaign is performing. The aim of this strategy is also to gain reliable customers. Hence, service providers use A/B testing to include catchy but encouraging CTRs.


9. Alter Bid Adjustment for Different Devices

Another PPC strategy for e-commerce is to adjust bids for different devices. Since the display of search results varies from one device to another, device bid adjustment is necessary. Advertisers can manage bid levels for different devices to optimize campaign performance.

Bid Adjustment for Different Devices

10. Leverage Dynamic Remarketing

It would be wrong to assume that every website visitor is going to convert to customers. So, experts use the remarketing feature. This is used to customize the display of the PPC campaign for those who have visited the website earlier.

Dynamic Remarketing

Why Hire an E-commerce PPC Agency?

Employing an e-commerce PPC service provider is advantageous in various aspects. These are some of the most popular benefits entrepreneurs can get if they choose to hire a service provider for PPC assistance.

  1. Proper guidance from PPC management
  2. Gain social media marketing knowledge
  3. SEO assistance from professionals
  4. Email marketing expertise
  5. Saves money strategically


Using Google shopping ads for effective sales is one of the most useful¬†e-commerce PPC¬†strategies. As Google promotes the most relevant ads on the top of the SERP, it additionally enhances the business’ reputation along with bringing more sales.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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