Shopify SEO: Top 10 Tips to Rank Higher on Google

About 1.58 million websites are running on Shopify as of 2021. Since this platform is loaded with helpful features for eCommerce websites, more and more individuals choose it over others. Overcoming this huge amount of competition is not a straightforward path as many websites aim to rank high for the same search query.

If you are wondering how to stand out among your competitors, the obvious answer is streamlined Shopify SEO. The following tips will certainly help you out.

Shopify SEO Tips: Your Shopify SEO Checklist

Before you begin with this Shopify SEO guide, it is important to set goals that you want to achieve. This will give your Shopify SEO optimization journey a direction and make these tips even more effective.

Tip 1: Optimize Your Shopify Store Structure

According to Website Builder, it takes only 2.6 seconds for a user to form an impression of a website. Hence, you must pay attention to your website’s design and structure. An impressive user experience will also improve your site’s dwell time which significantly influences your SERP ranking.

Optimize Your Shopify Site Structure

All the pages in your Shopify website should be navigable, and your visitors must be able to easily find things they are looking for in it. This effortless movement from one page to another will result in more page views. A simpler site structure also helps search engines crawl through the site and rank its pages.

Instead of having several categories and subcategories, try to keep everything at most within three clicks. Also, put a search bar on your website so that your customers can search for a particular product without any hassle.

Tip 2: Extensive and Specific Keyword Research

This list of Shopify SEO tips for 2021 would be incomplete without highlighting the importance of keywords. It is these words that your customers will write while searching for services or products similar to yours.

So, look for words related to your Shopify website that your target audience searches with. Check which of those have the most search volume, and the ones with the most number of searches are some of your site’s keywords.

Apart from that, you can also conduct competitor analysis to see the specific words and phrases they are trying to rank for and include the relevant ones to your list. Try to include some long-tail keywords in your list, as half of the search queries on the Internet have more than 4 words in them.

Tip 3: Optimize the Shopify Website for Keywords

Once you have made a clear list of keywords, select the one you want to target primarily (the primary keyword). Every web page can have a different primary keyword to rank in different SERPs and increase your website’s visibility.

Optimize the Shopify Website for Keywords

After that, you need to optimize your web page for that keyword by signaling the search engine that your page’s content is related to that word. The elements you need to optimize are:

  • Title tags
  • Meta descriptions
  • Product titles
  • Product Description
  • Anchor texts
  • Product image alt text
  • Website URLs

Also, remember to put related LSI keywords across your web page’s content as that helps crawlers connect the primary keyword to the main body. This Shopify SEO tactic improves website rank and ensures you are ranking on the correct search results.

Tip 4: Faster Site Loading Speed

With every second’s delay in your website’s loading speed, you lose a significant amount of potential customers. So, it is ideal to ensure your website loads the very instant one clicks on its link or within the first 2 seconds. It is because you lose half of your visitors if your web pages take longer than 3 seconds to load.


Faster Site Loading Speed

The following are some Shopify SEO suggestions to reduce your site’s loading time:

  • Compress the images on the website without affecting their resolution.
  • Remove the apps you are not using from your website.
  • Use a responsive website design.
  • Compress other elements on your site.
  • Use a fast-loading, mobile phone-friendly theme.

Several plugins and tools are available to improve website loading speed, but you would need a professional for their proper application.

Tip 5: Activate SSL Certificate

Secure Sockets Layer or SSL is a digital certificate that authenticates a website’s identity and keeps its data safe. SSL is a security protocol that creates an encrypted link between a web server and a web browser.

Activate SSL Certificate
Your site especially needs to have this if it deals with:

  • Legal documents or contracts
  • Financial information
  • Passwords and other login details
  • Medical records
  • Personal data
  • Client lists
  • Property information, etc.

By activating this, you communicate to your customers that their data is safe with you and that your site is a credible one. Moreover, search engines like Google, Bing, etc., also prefer sites with an SSL certificate over those that lack it.

Tip 6: Image and ALT Text Optimization

As already discussed, optimizing your images can significantly improve your Shopify site’s loading speed. However, since most eCommerce websites deal with products, image optimization provides other advantages as well.

With a significant surge in image-based searches and the introduction of features like Google Lens, you can garner traffic from a whole new customer base. Moreover, by putting the correct keywords in their alt texts, these images can rank by themselves on Google image search too.

Image and ALT Text Optimization

This is a Shopify SEO suggestion that many often do not take seriously, but a fast-loading clear picture can significantly improve your page’s rank. It is because it directly increases the site’s conversion rate and user interaction.

Tip 7: Optimize Your Shopify Products Pages

Like it is crucial to optimize the titles of your home page, every product page requires the same too. Try to write original titles and meta descriptions for these as that will create a greater impact on both the search engine and your site visitors. Another thing you should try is utilizing copywriting practices and creating convincing product descriptions.

Optimize Your Shopify Products Pages

The keywords you listed for your website will also play a crucial role in these pages, but they should also have targeted words like the product name, type, and brand. Do not forcefully introduce these words in your content but write copies with their natural integration.

Tip 8: Avoid Duplicate Content Issues

When talking about Shopify SEO, a significant issue that individuals come across is duplicate content. These are often similar pages on two different URLs, and that confuses search engines in determining which one is the canonical version.

Shopify creates two types of duplicate content that are:

  • Duplicate collections pages
  • Duplicate product pages

These are default issues within the platform, and you need to actively correct them on your site. These heavily deal with SEO’s internal linking and technical aspects, and you should consult a Shopify SEO expert to deal with them properly.

Tip 9: Add Schema & Structured Data to Shopify

Schema is the language that search engines understand the best, and through it, you can signal important things to them. Using structured data is one of the most advantageous schema elements that Google appreciates and encourages.

Add Schema & Structured Data to Shopify

Some structured data types that you should definitely include in your Shopify SEO strategy are:

  • Article structured data
  • Product structured data
  • Breadcrumb structured data

It is ideal to avail of assistance from the Shopify SEO agency and Shopify developers when adding the Schema & Structured Data to your Shopify website.

Tip 10. Focus on Quality Link Building

Google pays significant importance to quality link building and improves the SERP ranking of the sites with a considerable number of backlinks. These signals only affect your website’s rank if they come from high DA websites that are actually relevant to your site.

Focus on Quality Link Building

If search engines detect that the backlinking site has no topical relation with your website, it can negatively affect its ranking as well. Hence, pay attention when generating leads and ask them to apply ‘DO FOllow’ and NO FOLLOW’ to guide Google in the correct direction.


These were some of the best Shopify SEO tips to rank at the top. Along with these, multiple Shopify SEO tools are available in the market that you can use to create the most effective website. However, understand that these are methods of generating organic traffic, which takes a substantial amount of time to show results. Do not become impatient if you see no significant improvement in the first few months. Continue applying these Shopify SEO tips, and success and improved ROI will eventually come your way.

Would you like to add anything?

Let us know in the comments section below.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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