What is White Label SEO? A Complete Guide to SEO Reseller Services

Search engine optimization is no longer an unknown term to the mass. On the contrary, almost every business owner creates an online forefront for their company and actively seeks SEO assistance.

This excessive rise in demand has brought about several service models, including white labelling.

Hence, in the present day and age, white label SEO is a service that companies often seek to meet the increasing demand for optimization in the market. You can also leverage its benefits as a digital marketing company owner; however, you need to know what it is first.

What is White Label SEO?

This is a B2B service that search engine optimization companies offer to other SEO agencies or digital marketing firms. Here the service providing company works under the brand name of its hiring authority.

For example, if you opt for this service, professionals from another agency would work for your clients. However, your clients will know your company is optimizing their website.

It is also known as an SEO reseller, and your company can book these services online.

There are several companies offering such assistance in the market, and you can leverage numerous benefits by strategically using it.

How Do White Label SEO Services Work?

Usually, you are forming a partnership with another SEO company by opting for these services. However, some agencies can offer individual services under their white label assistance as well.

You first need to decide which way works best for your cause and hire a company that offers it.

Your hired agency will then sit with you for a discussion and chalk out all your distinct requirements. For example, you might want the agency to only look after technical SEO and nothing else.

Hiring white-labeled SEO assistance does not end there. You can also use your hired company’s case studies, market research, and pitch decks to establish your credibility in front of your clients.

A white label SEO company partnership can also help you with account management and client-facing duties. But if you are not comfortable with another agency directly representing your brand name, you can handle it in-house as well.

More companies are focusing on getting such services because of their numerous advantages.

Importance of White Label SEO

A company can do only so much on its own. There can come a time when your clients demand optimization services that you do not provide. However, refusing them is also not a viable option every time.

With a proper private label SEO company, you can offer services beyond your limitations and ensure your clients still have faith in you. Getting such assistance in today’s market is especially crucial for budding businesses that are still accumulating resources.

You become an instant expert without trying hard or going through multiple trials and tribulations in the market.

Your hired company’s expertise becomes yours, and their experience shapes your service model.

White Label SEO Reseller vs. SEO Partner

Since white-labeled assistance is often a result of partnerships, people often get confused between a reseller and a partner. Though people use the two terms interchangeably, there are some distinctive differences between the two. They are:

  1. An SEO Partner
    Under a partnership, your hired company offers a complete white label SEO program where it supports your cause. Apart from offering optimization services, it will help you generate reports, manage accounts, face clients, etc.
  2. An SEO Reseller
    Search engine optimization resellers would not indulge themselves in anything but the concerning SEO services. They remain straightforward in their approaches which you can later decide to strategically leverage. Here you have to generate the monthly reports and face your clients instead of your reseller.

Since resellers simply offer individual optimization services, you spend significantly less on them than a partner. However, if you compare the two in terms of profit generation, partnering with another company is always the best.

Why Not Hire a Freelancer Instead?

Since white label SEO means hiring another entity to provide your services, you might think hiring freelances would work as well.

This idea might work in theory, but there is a lot you will have to compromise with if you hire a freelancer instead of an agency. Here are few points to consider:

  1. Credibility Issues
    Freelancers work by themselves, and there is hardly any other way to verify their credibility other than their own words. On the other hand, a private label company would have its listings, testimonials, website, and even a physical presence for you to assess them.
  2. Lack of Expertise
    Not every freelance is highly skilled; instead, most have limited knowledge about optimization. Moreover, it is just a single individual handling your client’s site, further limiting the SEO possibilities.

A white label SEO agency would provide you with a team of experts who have sound market knowledge and experience. Hence, they will be better at achieving your client’s optimization goals.

So, do not make the mistake of entrusting your clients to a random freelancer and hire an agency offering white-labeled services instead.

Benefits of White Label Search Engine Optimization

If you are still skeptical about hiring white-labeled services from another company, understand that it can significantly benefit your agency. This is because of such services:

1. Saves Money And Time

Since another company takes over the responsibility of optimizing your clients’ sites, you get free time to handle other aspects of your business. This especially comes in handy if your SEO assistance is in high demand, but you do not have the means to offer that.

Simply hire a white label SEO firm, and it will take care of all your clients like you. This way, you get to sustain all your consumers without wasting any of your time.

Moreover, by hiring another agency, you are negating the need to create an SEO team of your own. You can save the money you would have spent on maintaining an in-house department and only hire someone based on your client’s requirements.

2. Improves Brand Image

As a company, you may or may not have the proper experience to offer professional SEO services. However, the company you hire will have expertise in most optimization approaches.

So, by hiring them, you instantly gain that expertise under your brand name. The best white label SEO company in the market will ensure your brand gains customer trust.

Moreover, if you partner with them, they will also actively work on straitening your client relationship, resulting in a better brand image.

3. Ensures Better Business Expansion

Hiring the right kind of talent takes a lot of time, and it is what you do not have in the increasingly competitive market. So if you want to actively expand your clientele, you will have to opt for private label SEO services to ensure you retain every client that asked for your assistance.

This way, you will get the time you need to build a proper in-house team if that is what you are working towards. Or you can continue to outsource services for all your clients.

Since there is no limit to how many companies you can partner with, you can keep on hiring more agencies as your client base expands.

4. Quickens Turnarounds

A seamless set-up for services would also mean better production. This, in turn, will make it easier for your partner company and you to launch more campaigns in the market.

The increased diversity and improved brand image will also mean you are bringing in more revenue than ever. And since you have market experts working under your domain, the turnarounds are not just better but faster as well.

You can gain these benefits by outsourcing optimization assistance for your clients. However, if you want to leverage the most out of this endeavor, you need to hire the best white label SEO services provider.

It is not as difficult as it might sound. You only need to look for a few characteristics to distinguish a general optimization agency from an excellent one.

Benefits of White Label Search Engine Optimization

What Should You Expect From a White Label SEO Company?

The following are certain things that you should expect from a professional white label optimization service provider. If a company meets all these expectations, know that it is one of the best in the market.

1. SEO Campaign Roadmap

An SEO Roadmap consists of a step-by-step application process of the hired company’s SEO strategy for your client. It should also explain why and how the company decided to use the mentioned tactics.

Most companies would be very sloppy at generating this roadmap, and only the finest companies would present a defined one.

2. Website SEO Audit Report

Every SEO project starts with a website SEO audit report and SEO proposal. When you hire a white label SEO partner,  they will perform the free SEO audit report with your brand name and logo on it.

The SEO audit report includes the SEO score for your client’s website and covers all aspects of our SEO process from website analysis and keyword research to on-page SEO to off-page SEO and content creation.

3. On-page Optimization

You need to check what on-page optimization tactics this company uses to ensure better ranking.

As mentioned earlier, not every firm will have expertise in almost every aspect of optimization. However, you should only expect a comprehensive on-page SEO marketing strategy from the top company.

The tactics may include optimization for:

  • Title/Meta tags
  • Keyword Cannibalism
  • Web Content Optimization
  • Image Optimization
  • Sitemap Files Creation
  • User engagement, etc.

Look for a diverse list so that the company can meet almost every goal of your clients.

4. Off-page Optimization

Off-page optimization is as important as its on-page counterpart, but it is often something that agencies take time to master. Find yourself a company that offers diverse off-page assistance in their white label SEO packages and has prior success with them.

You can go through your preferred company’s review and testimonial section to know how their approaches have helped others.

The best firm in the market will have impressive lead generation skills, which you can market as your own to your clients.

5. White Label SEO Reporting

Regular communication between you and your hired company is crucial to have a seamless workflow. Hence, experienced companies report to you their every move until they are done providing their assistance.

They will provide you access to a particular dashboard which will keep you updated about everything related to the services in real-time. This way, you can also relay these reports to your clients as per their demands.

So, the company that doesn’t offer a dashboard is not the company you are looking for.

6. Strong Customer Support

Companies providing white label SEO services for agencies might also work as a B2C optimization firm. So, they know how important it is to understand and assist a client as per their individual needs.

Your hired company should extend the same to you by lending an ear to your worries and finding plausible solutions for them.

Having strong customer support would ensure you two are on the same page and understand exactly what is going on.

7. Workflow Management Skills

Every individual service provider will have their own way of working and dealing with clients. This may or may not match with how your agency operates.

While you may spend time finding one that matches your workflow, it is best if you could hire one that can skillfully adjust theirs according to the need of the hour.

Proper workflow management skills will ensure the white label SEO company is adaptive leaving room for future changes.


Being the best in your niche doesn’t mean working hard but working smart. So, instead of letting your competitors fish all your clients due to your lack of expertise, hire someone who has the needed skills.

White label SEO is an approach used by many in the market at present and has excellently benefited them in more than one area.

You can ensure a diverse clientele and better brand image by simply hiring another agency to look after your clients’ SEO goals. They will do the hard work, while you can benefit from them.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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