Facts About Advanced Google Search Operators

Facts About Advanced Google Search Operators

Google advanced search operators are the search queries that help assess the level of work that is required by a SEO campaign and also helps in determining the competitive environment. Some of the major Google search operators include site: which provides the publisher information about the number of pages of his web page that are indexed by Google. Sometimes there are discrepancies regarding the number of pages indexed and number of pages published. Read more

10 Reasons Why You Need a Mobile Marketing Strategy

10 Reasons Why You Need a Mobile Marketing Strategy

Mobile is the new darling of advertising; the new weapon in the hands of marketing gurus.  While in US, 60 percent of the people use Smartphone as per Nielson, in UK one in three household have tablet and in China, 74.5 percent of all internet users in the country access the net through mobile phones. India is not far behind when it comes to the popularity of the Smartphone. With each brand competing to give Smartphone at lowest possible cost,… Read more

Importance of On-page and Off-page SEO

Importance of On-page and Off-page SEO

Search Engine Optimization (SEO) is the process of optimizing websites for getting higher rank on search engine results for specific keywords. Search Engine Optimization can also be defined as the process of making websites more Search Engines friendly. On-Page SEO One Page SEO is the process of optimizing the content of website to make it more Search Engine friendly. On-page or On-site SEO includes optimizing the text, images, tags, URL structure, internal links and headers etc. Read more

Enjoy The Evolution Of SEO

Enjoy The Evolution Of SEO

SEO or Search Engine Optimisation is the most important part when you are working online. As days are passing by with the demand and processing of the SEO, it is coming up with new ideas and features for the users. Whether you fetch any data, know about a particular topic or search for anything that you need online, SEO is there to help you out. Now SEO has changed a lot. Some of its features are: SEO has aimed to… Read more

Post Penguin Off-page SEO Practices

Post Penguin Off-page SEO Practices

Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site’s Off-Page optimization. For years Google has been telling Webmasters that your links can’t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to “de-optimize” your site by building a whole lot of spammy links to your site. Read more

Post Penguin On-page SEO Practices

Post Penguin On-page SEO Practices

Google has described the Penguin update as a “web spam”update. Therefore it is critical that your site follow Google’s recommendation in regard to making sure your site avoids any of the practices that Google may perceive as being used by search engine spammers. This starts with making sure you have good, relevant On-Page optimization. Eliminate over optimization in all your page titles. Search Engines punish sites that try to “keyword stuff” their Read more

How to Recover from Google’s Dreaded Panda and Penguin Updates

How to Recover from Google’s Dreaded Panda and Penguin Updates

Beat the Penguin Checklist Before You Begin If you’ve been hit by Google’s dreaded Penguin update, or want to make sure you don’t get penalized in the future, then this checklist will help you to safely optimize your website, maximize your rankings, and gradually reclaim your traffic, sales and income. Before you begin, there are two preliminary steps that are now critical to your online success. Step 1: Analyze your link network More than ever before it is Read more

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