Post Penguin Off-page SEO Practices
Perhaps the biggest steps you can take to ensure that you avoid a future penalty or to recover from a Google Penguin penalty is to address your site’s Off-Page optimization. For years Google has been telling Webmasters that your links can’t hurt your rankings. At best, poor quality or questionable links to your website would simply be ignored. This was to prevent your competition trying to “de-optimize” your site by building a whole lot of spammy links to your site. Read more