Squarespace SEO – Tips to Rank Your Squarespace Website
With growing digitization and business formation, owners of small and medium enterprises are constantly competing to improve their presence and establish their market base.
Moreover, as most of the potential customers are online, building a professional business website is quintessential. Squarespace is one of the top website building agencies offering top-quality website building services to a diverse group of businesses.
Additionally, Squarespace SEO lets your website stand out among your competitors. This article highlights the key essentials of SEO practices necessary to rank Squarespace websites.
What is Squarespace?
Squarespace is a website creation platform that helps business owners design and develops appropriate websites for their businesses. It is a complete package offering CMS, blogging platform, and hosting services making website building a simplified process.
Business owners can choose from the plethora of professional and minimalist designs and templates available with the Squarespace hub.
Along with creating highly functional websites for your business, a Squarespace SEO expert helps to rank your site among other various other websites. Moreover, the SEO checklist followed by this platform offers all essential search engine optimization tactics suitable for your website.
Is Squarespace SEO-friendly?
Squarespace is a powerful platform with numerous advantages in delivering quality SEO results. The Squarespace search engine optimization strategies are known for their goal-oriented outcome for your website.
Offering mobile-friendly themes that are highly responsive and fit various devices with diverse screen widths, Squarespace became the topmost CMS builder for business owners.
In addition to this, the SEO resource of Squarespace includes free SSL certificates for all of their clients to ensure optimum security for a site visitor. On top of this, the clean HTML and URLs help in easy indexing thus improving the ranking.
How to do SEO on Squarespace?
Squarespace SEO helps businesses to increase their visibility by implementing result-driven tactics. In this context, the entire SEO checklist is mentioned that is religiously followed to achieve optimum results.
1. Perform Keyword Research
The implementation of SEO tactics begins with the process of keyword research. In the digital marketing world, keyword research involves the technique of identifying the most searched terms for a specific query in search engines. A Squarespace SEO specialist chooses the most targeted keywords that help to rank better in the search engines.
A properly keyword-optimized content drives quality traffic to the website and helps with product/service promotion. With the use of correct keyword planning tools, you will notice a constant surge of visitors to the website. You can use Google Keyword Planner and a few other tools to find the relevant and target keywords for the Squarespace website optimization.
2. Offer High-Quality Content
The website content plays an important role in ranking the page higher on Google SERP and increasing visibility. A user would be visiting a website to find relevant information about their query. If a website offers content that comes with relevant and useful content then, the website has a high chance of ranking.
As search engine algorithms are constantly advancing, it is important to adopt a concrete content strategy that directly refers to the searcher’s intent. The content of your website is critical for your website‚Äôs ranking. So you need to ensure quality over quantity.
3. Proper Optimization of Website URL
Google suggests keeping the URL structure simplified and short. Another tip that Google recommends is using a hyphen in between words. This helps in increasing the readability of the URL slugs, which in turn increases better navigation. ¬†On top of that, it is advisable to use real words in the URL instead of meaningless slugs.
Hence, it is certain that meaningful Squarespace SEO optimization of website URL leads to better navigation. However, it is important to keep in mind that changing an URL means that you are moving your website.
4. Optimize Page Titles
Optimizing page titles and descriptions is important as they are key elements for search engines. The default title tags of Squarespace websites are easily customizable. Maintaining 60 characters in the title with a touch of uniqueness and descriptiveness is important.
A clear and well-formed title will create interest among the visitor who is searching for particular information. Hence, appropriate optimization of titles is one of the primary checklists for Squarespace website SEO.
5. Implement SSL Security
Google recommends using HTTPS connection for websites. This leads to a secure browsing experience and leads to improved ranking. Squarespace SEO offers complete free-of-charge certificates for SSL to business owners to bolster and improve SEO.
If you have a new Squarespace account, you will get the SSL by default.
SSL certificates come in three types: Domain Validation (DV) Certificates, Organization Validated (OV) Certificates, and Extended Validation (EV) Certificates.
6. Include Keywords in Headlines and Meta Descriptions
Using keywords in headlines and Meta descriptions for your content is efficiently taken care of by Squarespace SEO. Whenever an internet user uses the most searched words to find out the relevant information, content with properly optimized headlines with Meta descriptions will appear higher in the SERPs.
Moreover, well-articulated and related Meta descriptions are expected to encourage users to visit the site. This bolsters the click-through rate and lets Google understand that the content highly satisfies the user intent.
7. Include Relevant Images
To increase user engagement, adding relevant and clear images is essential. Moreover, content with appropriate images helps to increase the scrolling time and encourages the audience to stay on the page for a longer time.
In addition, a high-quality resolution picture makes the content more interesting and enhances its appeal of the content. In other words, more users would visit the website multiple times, which lets it rank higher than the others.
8. Add Schema Markup
Schema markup is known as structured data that helps to obtain rich snippets in Google or Bing or other search engines. When a user is searching for any information, the search result delivers a little piece of information at the top along with the other search results. These pieces of information are called snippets that allow the users to learn more about your content.
The implementation of schema markup will have an indirect impact on the rankings as it will elevate the click-through rate of that specific content.
9. Integrate with Google Search Console
Google Search Console is a free tool that allows you to check the analytics and monitor your sites to check their performance. The search console offers confirmation that your account is easily crawled and identified by Google.
Moreover, this instrument helps in solving indexing issues and offers concrete and updated traffic data for your site. Google Search Console comes in handy for business owners, site administrators, website developers, and SEO specialists.
10. Get Listed on Google Business Profile
It is vital to register the Squarespace site with the Google Business Profile¬†Portal. This is because it ensures that the targeted audience finds your business whenever they search for similar products and services.
Registering with Google Business Profile helps your potential clients locate you among your other competitors. In addition to this, Google Business Profile helps to improve local SEO. You get more visibility and lead generation.
11. Design Custom 404 Error Pages
Sometimes a user might mistype your page URL. They might click on a link that you have forgotten to change. ¬†With Squarespace, you get a default 404 page. However, if you want, you can get a customized page.
By channelizing the effective SEO tactics on these pages, one can redirect users to a product page or any other vital page. This enables users to stay on the website for a comparatively longer period which will ultimately increase the dwell time of the site and elevate the ranking.
12. Publish Squarespace Blogs Consistently
Create and manage a blog on Squarespace and use our professionally-designed templates to publish new content that further engages your audience. Consistency in content is the key of the essence when improving website visibility. SEO for Squarespace websites initiates regular blog publishing to enhance the website’s engagement. Hence, maintaining a publishing schedule will help your business stay above your competitors and create a valuable customer base.
13. Optimize Squarespace Site Loading Speed
Website or page loading speed is an essential factor that is directly proportional to page/site ranking. If a page’s loading speed is comparatively higher, it will increase the bounce rate for that website. This will make Google or any other search engine pages provide a lower rank to that site.
14. Leverage Internal Linking at its Most
One of the major points in the checklists to maintain for Squarespace website SEO is utilizing internal linking to improve page ranking. You can link any relevant blogs or pages with your content. This will increase your site‚Äôs presence.
15. Always Refer to Squarespace Help Center
Lastly, the Squarespace help center caters to all the technical and SEO queries of business owners. If you are seeking any information related to your site’s creation and hosting details shoot a mail or visit the help center column for appropriate answers.
The points mentioned above are some of the classic tips to follow to increase the site’s visibility with Squarespace SEO. In short, to boost the business game and revenue, it is essential for every business to hire an SEO professional team who is aware of all the current SEO trends.