Wix SEO: Tips to Rank Wix Websites on Google
Nowadays, it is common for a business to just start as a website and later venture into the offline market. However, it is now so abundantly practiced that the online market is congested with poorly developed websites.
Hence, many website development platforms have emerged in recent times to help budding entrepreneurs create a professional online presence. Among the several CMSs available on the market, Wix offers you a backend that is both easy to use and attractive.
Plus, like most other website development processes, you will require Wix SEO to substantiate your online presence.
What Is Wix SEO?
Since every website development platform is fundamentally different from one another, the optimization process also varies. Search engine optimization for Wix is especially stringent because the website builder is not very SEO friendly in itself. Hence, it is all about the procedure of shaping a Wix website in order to ensure it ranks well on the SERP results.
The entire process focuses on minute details, and some of its steps overlap with optimization basics. However, it is not as difficult as it may seem because the platform offers in-built SEO tools to help you out.
Tips to Rank Your Wix Website Better
Wix SEO optimization encompasses several tips and tricks; however, you can achieve significant results by diligently following these:
1. Use Relevant Keywords
Irrespective of which platform you are using, and what you are aiming for, keywords are the most crucial aspect of optimization. Also, it is crucial that the words you use are relevant and pique your audience’s interest.
Some ideal ways of keyword research are first finding topics that your target audience discusses the most. Then, find common grounds between your business and its areas of interest. Lastly, convey your content’s search intent with proper LSI words.
Further, you should incorporate long-tail forms of your keywords to improve the chances of ranking high. As you can see in the graph above, about 29.13% of words with 10001+ search volumes are three words or longer. So, maintaining a good balance of long, short, and mid-length keywords will significantly improve your chances of ranking.
2. Choose the Right Domain
Your website builder will falter if its hosting domain is not compatible with your design and requirement. That is why you should select a domain very carefully, as that is what you will have to work with for a long time.
If you are yet to finalize a personalized domain for your site, Wix offers you free domain names that you can use for your website. But, this is not something you can select randomly. The three things you should keep in mind while selecting the right domain for your site are:
- The name should include your business or area of expertise.
- It should be short and catchy so that internet browsers would get interested in it.
- If possible, include your main keyword in your domain name.
You can label this as one of the Wix SEO best practices since it is a fundamental part of your website.
3. Set Up the Wix SEO Wiz
As mentioned above, Wix has an in-built optimization tool that assists website owners in creating an SEO-friendly site. The tool is called Wix SEO Wiz, and after creating your website, setting it up with this should be your first priority.
The most impressive parts about it are its intuitive design and free access. It offers you a tailored list of actions that are designed to focus on better ranking on Google, Bing, etc. According to Wix, it has helped about 67% of website owners to appear on Goggle SERP’s 1st page.
You can literally open new advantageous opportunities and increase site traffic by setting it up with your site.
4. Structure Your Site
After setting your site up, what you need to do is structure it properly. Proper website structure will not just help your visitors navigate better, but it will guide the crawl bots as well.
If you can properly plan it, you can help the search engine algorithms crawl only the pages you want them to crawl. Then, if these bots do not face any difficulty in navigating through your site, they will register it to be user-friendly.
It is a step that website owners usually overlook. So, implementing it with proper care will also put you ahead of your competitors.
5. Make It Mobile Friendly
With the Core Web Vitals update in June, user-friendliness has become one of the most crucial ranking factors for Google. And since about half of the web searchers as of 2021 are smartphone users, it translates to mobile-friendliness.
You need to make sure that your website loads fast, offers a great viewing experience, and is significantly interactive. The website builder in question already comes with mobile-friendly versions. But, you can always improve it further by using AMP (accelerated mobile pages) to further improve page loading speed.
6. Write Unique Titles & Descriptions
Though titles and descriptions can communicate only so much, it is enough to entice your readers. Therefore, these should find a place in your core Wix SEO plan, as these will help you with both ranking and clicks.
Usually, standard websites use auto-generated meta descriptions, which might fill the space but has zero benefits. Hence, it is better to create unique ones that will tell your readers why they should click.
Also, make sure you put your targeted keyword in them so that the algorithms also understand which search results they should rank your page in.
7. Write Valuable Content
Understand that when a user visits your page, he or she is trading valuable time to read your content. So, if you are unable to provide them with something worth that individualâ€™s time, he or she will simply click out.
Despite what most Wix SEO guides suggest, you do not actually need to post content frequently. Rather, take your sweet time to research topics and create content that your visitors will gladly read.
Another advantage of creating information-rich valuable content is that readers tend to share such posts among their community. Again, this is an ideal trend to capitalize on and garner more audience.
8. Set Up Google Search Console and Analytics
Two primary tools that will enhance your optimization process apart from Wix SEO Wiz are Google Search Console and Google Analytics. It doesn’t matter how long you have been learning about optimization; you know that every site mainly aims to rank on Google search results.
So, using these two tools that are developed by it will help you shape your site as per its liking. Google Search Console will help you understand the ongoing trends and apply them to your website.
On the other hand, Google Analytics comes in handy in checking how the tactics you apply are performing. You can also conduct annual audits with the data you get through Analytics.
9. Properly Utilize Anchor Text
Hyperlinks are a great way of creating both internal linking and external linking. But if you do not link them with proper anchor texts, all your link-building efforts will go in vain.
For instance, a proper anchor text helps your readers understand what to expect when they click on them. Moreover, if the anchor text is directly related to its linked page, crawl bots will better connect the two pages.
One of the best Wix SEO tips regarding anchor texts is using them to pitch a CTA and ask your readers to click on them to find the said products or services.
10. Submit an XML Sitemap
An XML sitemap is essentially meant for the search engines to crawl through your website. If you voluntarily submit a sitemap, Google and others would consider your site to be a genuine one. However, its final ranking decision depends on how well it could crawl through the site.
Much like tourists check a location’s map before visiting it, search engines go through your site’s map before crawling it. So, an ideal way of submitting your sitemap is through the Google Search Console. But it is a technical process, and you might require a Wix SEO expert to get it done properly.
11. Optimize Your Site’s Images
Much like templates, the images you use also affect the overall performance of your site. So, select images that best depict your content or add extra value to it.
However, it is not at all about the visual aspect of those images; the alt text you use for them is equally crucial. These texts help Google understand the context of the pictures and even rank them on its image search results.
Also, you should compress these images so that they do not affect your page load speed. But make sure you are not affecting its quality while doing so. Else, that will create another user-experience issue. If you are doubtful about optimizing images, you should avail professional Wix SEO services and leave it to the experts.
12. Create a Blog and Publish Great Content
Though this directive might seem ambiguous, it is a tip that will help you create a loyal customer base. No matter what you sell or provide, a regular blog post that discusses related topics will keep your customers hooked.
Moreover, publishing authoritative content will convey the idea that you know exactly what you are doing. As a result, they will return to get genuine information and might even recommend others.
Writing effective blog posts and publishing them will also mean you get to target several similar keywords and create diverse internal linking. For example, you can write a blog on “how to select winter wear” and write another about “tips to select winter clothing” and so on. These are essentially similar topics, yet you can easily target multiple SERP pages.
13. Build More Backlinks
Google treats backlinks as votes. In other words, the higher number of backlinks you have, the better your webpage is. So, try and build as many backlinks for your website as possible. But the catch here is that Google is very strict about what kinds of pages are linking back.
If the concerned page does not have any significant relevance, Google would think you are solely using the links to rank high. Hence, along with quantity, make sure the quality of these links is top-notch.
Are you still asking questions like, “is Wix SEO goodâ€ť?
If you are, it is time that you stop and dive into its various templates and optimization opportunities.
In todayâ€™s competitive age and time, you need to catch the interest of your audience even before they start to read. This is only possible through website builders like Wix. If you are worried about its optimization, just follow the tips mentioned above, and you will see significant improvement.
Also, do not forget to leverage its in-house tool Wix SEO Wiz to create an online presence that is liked by both algorithms and readers.
Is there anything that youâ€™d like to add here? Let us know in the comments section below.