eSign Web Services Blog

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, you need to have a PPC campaign strategy. Developing an effective campaign strategy is not always easy as we think it is. There is a…

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Google Places Optimization – Local SEO in 10 Easy Steps

SEO-Search Engine Optimization has become a critical factor in search engine positioning during the past few years and this trend is expected to continue in 2020 and beyond! Whether your business serves a local or broad-based geographic market, your website must be optimized to increase the natural flow of traffic from search engines.  If your business does not appear on the first page of a Google search, then you are losing out on a huge number of potential clients This…

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How to Calculate the Right PPC Advertising Budget

Pay-per-click (PPC) advertising is a type of Internet marketing in which advertisers place their ads on a site, but only pay each time their ads are clicked. This should be a part of your marketing strategy if you are serious about growing your business. In today’s modern world, a successful business should have a powerful and efficient promotion tool. Some benefits of Pay-per-click Advertising are: 1. Brand awareness and recognition2. Instant responses3. Easily track your success   The most essential…

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How Can My Business Be Found In A Local Search?

Not finding your business when you do a Google search must certainly be every business owner’s nightmare! There are many reasons why this happens and we will briefly examine the possible reasons for this dilemma. How are local search rankings determined by Google? Google has 3 (three) main considerations influencing your business search rankings and whether it will be found in a search for similar companies, products or services. 1. Relevance How closely does your business match the search requirements…

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Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

AdWords may cost money, but it is still one of the most popular internet marketing strategies today When it comes to internet marketing, you have several options on hand. Content marketing and SEO are some marketing strategies that are quite affordable and yield good results. However, most people including marketing gurus consider PPC campaigns to be the most effective way of internet marketing. This shouldn’t come as a surprise given that a large number of people click on ads when

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Facts About Advanced Google Search Operators

Google advanced search operators are the search queries that help assess the level of work that is required by a SEO campaign and also helps in determining the competitive environment. Some of the major Google search operators include site: which provides the publisher information about the number of pages of his web page that are indexed by Google. Sometimes there are discrepancies regarding the number of pages indexed and number of pages published.

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10 Reasons Why You Need a Mobile Marketing Strategy

Mobile is the new darling of advertising; the new weapon in the hands of marketing gurus.  While in US, 60 percent of the people use Smartphone as per Nielson, in UK one in three household have tablet and in China, 74.5 percent of all internet users in the country access the net through mobile phones. India is not far behind when it comes to the popularity of the Smartphone. With each brand competing to give Smartphone at lowest possible cost,…

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