eCommerce SEO: Increase Traffic to Your Online Store

eCommerce SEO: Increase Traffic to Your Online Store

Since March 2020, there has been an overall increase in online purchases worldwide, according to a survey done by UNCTAD. This indicates the essence of eCommerce SEO and reflects that more people are converting to digital routes to make purchases. Whether you’re a small online business owner trying to grow your business or a growth marketer looking for effective ways to increase traffic, this article is just for you. 7 potential ways to attract massive traffic to your online store.…

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KEY Benefits of SEO: Why Your Website Needs SEO?

KEY Benefits of SEO: Why Your Website Needs SEO?

"Google only loves you when everyone else loves you first." Wendy Piersall. This statement poses two questions. First, how to make people love your website? Second, how does Google determine whether people love your website or not? The answer to these questions lie in proper and updated SEO services. With more than 1 billion websites on the Internet (according to the September 2020 Web Server Survey by Netcraft), your website needs to have a certain edge to stand out from…

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10 Reasons Why Do You Need Digital Marketing

10 Reasons Why Do You Need Digital Marketing

The internet hasn’t been around for a long time. However, it has taken the world by a storm and transformed how most of us do business. Digital marketing is a testament to how much the internet has changed a lot of companies’ strategies when it comes to fostering growth. Digital marketing is a definitive tool you can use to boost your business’ performance instantly. Here are some of the reasons why:

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5 Steps to Managing a Successful PPC Campaign

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, you need to have a PPC campaign strategy. Developing an effective campaign strategy is not always easy as we think it is. There is a…

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Google Places Optimization – Local SEO in 10 Easy Steps

Google Places Optimization – Local SEO in 10 Easy Steps

SEO-Search Engine Optimization has become a critical factor in search engine positioning during the past few years and this trend is expected to continue in 2020 and beyond! Whether your business serves a local or broad-based geographic market, your website must be optimized to increase the natural flow of traffic from search engines.  If your business does not appear on the first page of a Google search, then you are losing out on a huge number of potential clients This…

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How to Calculate the Right PPC Advertising Budget

How to Calculate the Right PPC Advertising Budget

Pay-per-click (PPC) advertising is a type of Internet marketing in which advertisers place their ads on a site, but only pay each time their ads are clicked. This should be a part of your marketing strategy if you are serious about growing your business. In today’s modern world, a successful business should have a powerful and efficient promotion tool. Some benefits of Pay-per-click Advertising are: 1. Brand awareness and recognition2. Instant responses3. Easily track your success   The most essential…

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