How To Start A Google Ad Campaign

How To Start A Google Ad Campaign

You have already decided that digital marketing is right for your business. You might be interested in starting with Google AdWords. However, it might seem intimidating in the beginning. But with the right information and instructions, you’ll soon realize that it isn’t at all hard to set up. Google Ads (also known as Google AdWords) is a platform used to display advertisements. Advertisers would bid on specific keywords wherein their ads could appear on Google Search results. From there, potential…

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eCommerce SEO: Increase Traffic to Your Online Store

eCommerce SEO: Increase Traffic to Your Online Store

Since March 2020, there has been an overall increase in online purchases worldwide, according to a survey done by UNCTAD. This indicates the essence of eCommerce SEO and reflects that more people are converting to digital routes to make purchases. Whether you’re a small online business owner trying to grow your business or a growth marketer looking for effective ways to increase traffic, this article is just for you. Here are 7 potential ways to attract massive traffic to your…

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KEY Benefits of SEO: Why Your Website Needs SEO?

KEY Benefits of SEO: Why Your Website Needs SEO?

"Google only loves you when everyone else loves you first." Wendy Piersall. This statement poses two questions. First, how to make people love your website? Second, how does Google determine whether people love your website or not? The answer to these questions lie in proper and updated SEO services. With more than 1 billion websites on the Internet (according to the September 2020 Web Server Survey by Netcraft), your website needs to have a certain edge to stand out from…

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10 Reasons Why Do You Need Digital Marketing

10 Reasons Why Do You Need Digital Marketing

The internet hasn’t been around for a long time. However, it has taken the world by a storm and transformed how most of us do business. Digital marketing is a testament to how much the internet has changed a lot of companies’ strategies when it comes to fostering growth. Digital marketing is a definitive tool you can use to boost your business’ performance instantly. Here are some of the reasons why:

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5 Steps to Managing a Successful PPC Campaign

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, you need to have a PPC campaign strategy. Developing an effective campaign strategy is not always easy as we think it is. There is a…

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Google Places Optimization – Local SEO in 10 Easy Steps

Google Places Optimization – Local SEO in 10 Easy Steps

SEO-Search Engine Optimization has become a critical factor in search engine positioning during the past few years and this trend is expected to continue in 2020 and beyond! Whether your business serves a local or broad-based geographic market, your website must be optimized to increase the natural flow of traffic from search engines.  If your business does not appear on the first page of a Google search, then you are losing out on a huge number of potential clients This…

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