eSign Web Services Blog

Best Digital Marketing Strategies During COVID-19

The pandemic has completely changed the structure of marketing across the world. What used to be the norm until 2019 no longer worked that well amidst the unprecedented circumstances of COVID-19. However, marketers have come a long way since then and have introduced robust digital marketing strategies that cater to the current market trends. Take a look at this guide to know more about how the pandemic affected marketing and learn some of the best strategies to market post-COVID. How…

Read more

Google Algorithm and Ranking System: Beginner’s Guide to SEO

As per a BrightEdge survey, 68% of consumers’ online experience begins with a search engine. Interestingly, a report from Backlinko shows only 0.78% of the Google searchers visit the results presented on the second page of the search result. Such statistical data itself proves how crucial and competitive it has become to secure a higher rank in the SERP. Now, you may wonder how the pages are ranked in Google. What determines this hierarchy? For this, you need to understand…

Read more

Top 10 Tips to Rank Your Business High on Google Maps

About 13% of all the searches on Google are related to Google Maps. The introduction of features like "near me" searches and quick search buttons for restaurants, shops, etc., in Google Maps, makes it significantly beneficial for any online business. If you want to leverage the advantages of this untapped area of online visibility, you need to practice a lot more than just content optimization. Along with extensive Off-page SEO efforts, you need to utilize Google My Business tips to…

Read more

Google Algorithm Update: July 2021 Core Update is Over

The online infrastructure is reshaping drastically. Especially, over the past couple of years, a lot has changed, from how one practiced digital marketing to how search engines rank pages. Google, as usual, is the highlight of all these events with its regular algorithm updates and introduction of newer tools for better optimization. Its recent addition was the July Core Update that has practically taken the online realm by storm. Know all about it here. A Brief on Google July 2021…

Read more

How to Retain Your Rankings After A Website Redesign

Every website deserves a new face once in a while. However, doing this can ruin the hard work you have put into your SEO so far. SEO is what’s bringing you your ratings, rankings, and ultimately, the cash flow into your account. You do not want to forget about it when changing your website or migrating it to a new platform. In fact, it’s a good idea to put it first when starting a new project. It’s recommended by Google…

Read more

Off-Page SEO: Beginner’s Guide to SEO

With over a billion websites on the Internet, simply optimizing your site for better ranking is not enough anymore. Thus, web admins and marketers have come up with an array of crucial Off-Page optimization techniques. For the best possible results, it would be ideal to opt for a professional SEO service provider. Regardless, take a look at this beginner’s guide that covers some key aspects of Off-Page SEO. WHAT IS OFF-PAGE SEO? By definition, it refers to the actions that…

Read more

Google Places Optimization Strategies for Traffic

Much has been written and spoken about Google Places local SEO for generating local traffic. The question that is still of grave concern to many small business owners, is how can I compete with the big SEO companies to improve my rankings on Google Search Engine? According to a global media company specializing in Search Engine Optimization and enhancing online marketing for local businesses, they have done a comprehensive survey with top-ranking companies that have come through the ranks of…

Read more