eSign Web Services Blog

Importance of Keyword Selection in SEO Campaign

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research. The first step of any SEO campaign is ‘Keyword Research’ i.e. determining and short-listing…

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A Comprehensive SEO Guide to 301 Redirects: When and How to Use Them

Every little element in SEO has its own unique purpose and should be used with proper understanding. 301 redirects are one such element that plays an important role in your website's overall optimization. It is one of the core elements that experts regularly use while providing SEO services to their clients. While it is very useful, this particular redirect can be equally dangerous. Hence, it is crucial that you understand every little bit about it before you apply these to…

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Effective Content Marketing Strategy for Small Business

More than half of the marketers around the world believe that content marketing is the key to their online success. As of 2019, 76% of marketers take a strategic approach to managing their content. This explains the sudden surge in online competition in recent years. From the design of your website to the placement of content, everything has its individual purpose, and all these elements affect ranking. Thus, it would help if you created a detailed content marketing strategy that…

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SEO vs PPC: The Best Option for Your Business

There are two ways to improve your search rankings. Natural (organic) search engine optimization (SEO) and paid placement (PPC). Paid placement is also exactly what it says – you pay, you get placed. Pay per Click is a unique way of your company’s advertisement on the internet. It involves payment by the advertisers to your company, for every click by an user. The advertisements appear on the borders of the website that is on top and sides. Hence, they appear…

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Is it true – The More the Pages, the Better the Page Rank

There is no straight forward response to this query which has been flooded recently in various SEO chat forums. Even the response from Google’s Matt Cutt seemed quite vague. He mentioned quite a few number of times that having a large website with a lot of web pages doesn’t directly affect the PageRank but it helps the SEO professionals to leverage the SEO techniques and target for more keywords than they would with smaller websites. This means your PageRank doesn’t…

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Top 10 WordPress Plugins for Blogs and Business Websites

As the saying goes, 'pen is mightier than the sword'; writing blogs or publishing articles is the easiest way to reach your target audience quickly. This is why, as of 2021, there are more than 600 million blogs posted on private and public websites worldwide, and the number is ever-growing. However, to publish blogs and keep a tab over their progress, you need a sophisticated CMS (content management system) like WordPress and some effective plugins. WordPress supports over 35% of…

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10 Characteristics of Good Domain Names

Just like the good location for the brick and concrete enterprises, a good domain name is vital for any website. While there are many characteristics that constitute a good domain name, there are at least five that are vital to make them. A domain name is vital for any website just as the proper site is vital for the brick and concrete enterprises. A domain name is the real estate of the web world. Here are the top 5 elements…

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