How to Select the Best Platform for Your Website Design?
Website designing requires a lot more than just selecting the font and color for its pages. If you want to build the ultimate site for your business, you will have to pay attention from the very foundation. This means you need to start by selecting the perfect platform and CMS (Content Management System) for your website to perform at its best.
At present, about 43.6% of websites use a custom-made CMS for that very reason. However, as a small business owner, investing in something like this is not wise at all. Instead, look for the ideal fit from the already existing ones. You will be surprised to find the amount of variety that exists out there.
But, their abundance also makes it challenging to find out the best platform for website design that will effortlessly fulfill your requirements. So, keep reading to understand how you find the perfect match by following some simple steps.
How to Choose the Best Website Platform?
Since your choice of site builder will determine everything that comes after that, we advise that you take your time and select the best. Follow the steps mentioned below thoroughly, and you shall find the ideal match for your site.
Step 1: Determine Your Requirements
Before you go about looking for CMSs, you must determine exactly what you want from them. For instance,
- Should the platform allow online payment?
- What kind of icons should it support?
- Will you be able to showcase your brand’s USP?
- Are you comfortable using an advanced platform?
- Is it an e-commerce website?
These are just some of the many questions you need to ask yourself to create a well-structured list of your requirements.
Step 2: Go Through Multiple Platforms
There is no clear answer to the question â€śwhat is the best platform to build a websiteâ€ť as it depends completely on what you need. Hence, you should start browsing different platforms after having a set of requirements to guide your selection process.
Since it is such as wide variety, you should go through as many as possible, but keep your search queries in line with the list you have created. While checking each CMS, see if they offer all the features you need and shortlist the ones that match the best.
Step 3: Check Its Functionality
No matter if you are an experienced website designer or someone new to the industry, functionality plays a big role.
Nowadays, site-building software is capable of offering multiple interesting features. These can range from providing you with the leeway to make easy changes or one that restricts visitors from accessing certain parts of the site.
However, you cannot change your site’s CMS that often. So, it is best not to keep the current requirement in mind and look for platforms with further prospects.
Step 4: See How Much Technical Liberty You Get
Every platform for website design works in its own way. While some will offer you pre-made templates, others will require you to build one from scratch.
If you do not require a significantly unique website, a template-based CMS will be ideal for you. It is because designing a website from scratch will require professional assistance, which is an added cost that you would have to bear.
But, if you still want to have some control over your website, you need to go for one that lets you make certain changes at your will.
Step 5: Look for an Option That Is Simple to Use
The best platform for website design for you will be the one that will let you make the changes without having you write codes. Misplacement of even a single comma can completely disrupt your website. So, unless you are familiar with coding and different scripts, it would be best not to opt for such platforms.
Rather, seek one that will get your job done within a few clicks. For example, many popular CMSs create meta descriptions and titles for your content all by themselves. The easier it is to use, the less time you will spend on it, and you can concentrate more on your core business.
Step 6: Check Its SEO Friendly Features
Search engines are the starting point for 68% of all online experiences. Over 53% of all website traffic is organic and comes from search engines. SEO leads have a close rate of 14.6%. These stats are enough to convince you that your website needs to be SEO-friendly, right?
One way to help you with this is to use an SEO-friendly website building platform. By choosing the best SEO-friendly platforms possible, for website creation, your website will be more SEO-friendly out of the box. You will be able to take care of basic SEO work yourself, with the help of the tools provided by these website builders. Thatâ€™s why you need to choose a website platform that not only makes it easy to build a website, but can also support your climb up the search results.
Step 7: See If It Offers Customization Options
Even though you do not require custom content now, it does not mean that you will forever stick with the standard templates. Your website will be the gateway to your business. Hence, it is crucial that every element reflects that.
You can always find a template that perfectly matches the vibe of your products and services. But that will not be the case in most instances. With customization options, you can mold the template according to your wish and make it somewhat unique.
Do not mix this with the changes you will get to make after the site is live, as they are not exactly changing the template itself.
Step 8: Lastly, Check Its Price
Functionality, customization, ease of use, and all the other pointers mentioned here depend on how much you are willing to pay. It is obvious that you will find several great options in the market if you go looking for one with a hefty budget.
But for a small business or a start-up, the best site builder will be the one that you can avail of at an affordable rate. You will find several cheap and even free options on the internet. All you have to do is search a little longer.
Top 10 Web Builder Platforms in the Market
If you search â€śwhat is the best platform for a website,” the most probable answers will be the ones listed below. They have their own individual specialties, which has made them some of the most sought-after CMSs in the market.
– Custom PHP
It is one of the most used programming languages across the internet when it comes to backend development. It is both free and open-source, making it ideal for new business owners and start-ups. Moreover, since it upgrades frequently, you will keep getting new features to incorporate into your website and make sure itâ€™s up-to-date.
You can ask almost anyone about website building platforms, and the first name they will take is WordPress. This CMS has earned its popularity through its easy-to-use backend and a wide variety of templates. Further, you can customize your WordPress backend by using different types of plugins available explicitly for it.
If you want to create an e-commerce platform but do not know how one functions, use Shopify. It is one of the most trusted site designing platforms that will help you create the perfect virtual shop for your business.
Wix is one of the website designing platforms that is quickly gaining popularity among new entrepreneurs. It is undoubtedly one of the simplest as it does not require you to type even a single code. Rather, it uses a drag and drop function for most of its features. Some would even answer Wix when asked about the best platform for website design.
It is a large-scale website platform that allows you to manage your content in the backend while maintaining a clear, logical front end. It is similar to WordPress but offers better security. So, if you need to maintain a website that contains a lot of information, you should choose Drupal. However, if you are new to web designing, it might seem extremely complicated to you.
If you are looking for something advanced but not as complicated as Drupal, an ideal alternative will be Joomla. Introduced in 2005, it is a website platform mainly used for social networking sites and e-commerce sites. This will offer you the freedom to operate on a large scale without being extremely technical.
Business owners with swiftly growing e-commerce businesses should opt for scalable platforms. This way, they can expand without facing significant issues. Magneto offers exactly that with immense versatility, real-time sales, and product tracking, and advanced SEO features.
In case your business model requires something that is both visually pleasing yet interactive, opt for Squarespace. This platform lets you portray your portfolio, run e-commerce sites, and a lot more. Moreover, its eye-catching templates are designed for almost every type of requirement. That is why many would answer Squarespace when asked, “what is the best web design platform”.
As its name suggests, BigCommerce is one of the finest e-commerce website builders in the market. It will let you scale your online store and provide you with an array of in-built features to customize your site.
With BigCommerce, you do not need to worry about website security, updates, or speed. It will keep your store at par with the current trends maintaining relevancy. Since it takes care of all the technical parts, you can concentrate more on your business. You also get to use its native integration with WordPress, and it allows you to take advantage of WordPressâ€™s flexibility.
Lastly, if you want to visualize your website as you design it, Weebly offers the ideal platform for that. It has a WYSIWYG (What You See Is What You Get) editor that allows you to drag and drop different elements and build your ideal website. It, too, has an array of themes and templates to suit every need, along with several other advantages.
Hence, there are multiple CMSs and other platforms that you can label as the best. So, blatantly searching for â€śthe best platform for website design” will either confuse you or lead you nowhere. Rather, focus your search based on your business’s particular requirements. Also, select the platform that you can comfortably use and have a good understanding of.
Is there anything that youâ€™d like to add? Let us know in the comments below.