White Label SEO: Outsource SEO Smartly at Wholesale Pricing

Since the demand for better visibility in the online world is increasing day by day, digital marketers find it challenging to comply with it. The pressure is especially high for budding agencies that lack in-house resources significantly.

However, turning down a client saying you are incompetent to provide services would only hamper your business. Hence, if you own a digital marketing firm, work smart and opt for White label SEO. You will not only save your face, but in many cases, it can also improve your brand value.

Definition of White Label SEO

It is a search engine optimization service that SEO companies provide on behalf of other SEO or digital marketing companies. These are offered at a wholesale price, and the service-providing company also generates a white-label report based on the work they have done on a project.

The white label SEO company works under the brand name of its partner agency and improves its brand image in the process. To the clients, it would appear just like any usual optimization assistance and includes all the essential approaches, which are:

  • SEO Auditing
  • On-page SEO
  • Technical SEO
  • Off-page SEO
  • Local SEO
  • Content Development

Why Should You Outsource Such Services?

A big reason companies are inclined towards outsourcing is that it lets the main company focus on other pressing matters. This means you can focus on your firm’s strengths while another company is taking care of the SEO requirements of your clients.

These are experts who have been working in the market for years; their keen knowledge will be seen as your brand’s expertise.

Professionals from a white label SEO agency would curate unique solutions for your clients, catering to all their optimization goals. Further, since they would also generate requirement-specific services, you get a clear insight into various approaches for future reference.

The best white label SEO company would also analyze site performances before framing a client’s marketing strategies. This means by outsourcing these services you are also negating the chances of mishaps and underwhelming results.

And because they will work under your brand name, if the client decides to reach out again, they would reach out to you and not them. This way, you are not only satisfying your client’s current requirements but making them a part of your future client base as well.

Why Should You Outsource Such Services?

Per Project Cost of White Label SEO vs. Hiring Freelancer

Often people argue that outsourcing white label services and hiring freelancers is just the same. However, in reality, there is a significant difference between the two.

Freelancers usually work as individuals from the very basics, while SEO resellers provide a complete team. It is very obvious that a group would be more efficient in most cases than a single individual.

Moreover, freelancers tend to charge on an hourly basis, and it is challenging to negotiate otherwise. But, there are several companies providing white label SEO packages where you would need to pay per project.

An SEO expert working individually can take more than necessary time just to increase their wages. However, since you are paying the fee project-wise, a private label company would try to complete the work fast. This is because the company would be motivated to get another project which is only possible once it is done with the ongoing one.

What Makes Hiring White label SEO Services a Smart Choice?

Even if you are ready to pay a hefty amount to a freelancer, there is a high chance he or she is not adept at the task. You can only verify so much about them, and letting them handle your clients is nothing but a considerable risk. This can further taint your brand name and overall credibility in the market.

By opting for white label SEO programs, you are not just saving money but ensuring a trustworthy image in the market. In addition, since companies offer these services, you can very easily go through their portfolio and review sections to assess their capabilities.

Hence, hiring optimization resellers is not just safe but a smart choice that you should make everything you need added SEO assistance for your clients.

Why is White Label SEO Affordable?

Besides the fact that these services are available at wholesale costs, there are three other reasons why hiring such assistance is an affordable choice. They are:

1. You Can Operate Without an In-House Team

Since you are getting all the SEO-related services you need from a private label SEO company, you do not need to hire a team of your own. Having an in-house team would mean paying them wages even when you do not require their expertise. On the other hand, you can simply hire white label services as per your requirements.

2. There is No Need to Purchase Expensive Tools

Search engine optimization is a very technical process and involves an array of paid and non-paid tools. If you try providing services on your own, you would have to purchase all the needed tools spending a significant amount of money at once.

White label companies have these SEO tools already at their disposal as their primary job is to offer SEO assistance. Hence, when you hire such a firm to frame company marketing strategies for your clients, you do not need to pay any extra fee for these tools.

3. Zero Training Costs Involved

If you had in-house SEO experts, you would also have to pay for their training to keep them up-to-date with current trends. On the contrary, the very reason you are hiring a white label SEO firm is because of their varied skills. So, they train their professionals at their cost to ensure you are satisfied with their services.

Thus, you save money in multiple areas, making it a highly profitable and cost-effective investment.

How You Can Save Even More While Hiring Such an Agency?

To save even more on hiring such assistance, you would have to look for one of the best white label SEO services proving companies. Such institutions are apt at time management and know exactly which approaches would work best for your clients.

Moreover, they are incredibly compliant and would communicate all the necessary information with you. A great way of saving money through these services would be using the reports generated by the professionals to improve your in-house SEO services.

Other Benefits of Hiring White Label SEO

The advantages do not just end at saving money and brand value, but you gain a lot more by hiring white label SEO services for agencies. Some of them are:

1. Effective Meeting SEO Goals

SEO reseller companies are home to extremely skilled individuals who sometimes also have niche expertise. This helps them meet all sorts of optimization requirements with ease and provides precisely what your clients are looking for.

2. Meets Local SEO Requirements

Apart from meeting the general needs of a website, many private label SEO services are also adept at providing local optimization assistance. However, to achieve that accurately, you must find one of the best white label SEO firms.

3. Effortlessly Scaling Your SEO Agency

Since you are not utilizing and outsourcing your company resources, there is no limit to how many clients you can take at once. This way, you can significantly scale your company’s prospects without hiring anyone.


Opportunities are all around you; you just need the correct tools to grab them and leverage their benefits. White label SEO is one such tool that will help you capitalize on the ongoing demand for quality optimization assistance.

It will save both your time and money, letting you strengthen other aspects of your business. So, instead of struggling with an overwhelming amount of clients, outsource smartly and get SEO services at wholesale prices.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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