SEO Techniques to Increase Organic Traffic in 2023

It is important to get placement on the first search engine result page (SERP) to increase organic traffic (visitors from unpaid sources). This is because, according to Backlinko, only 0.78% of the users land on any website from the second page of Google’s SERP.

If the pages are not properly optimized, your website can fail to get its desired result, such as enhancing organic traffic, brand reputation, leads, and conversion.

Therefore, you must about organic SEO and traffic to significantly improve your ranking so that you can generate substantial traffic from the SERPs.

What is Organic Traffic?

Organic traffic on a website refers to visitors who come from unpaid sources. These sources are mainly search engines like Google, Bing, Yahoo, etc. that index and rank pages by assessing a multitude of factors. However, a page’s primary keyword plays a significant role.

When users place such keywords on search engines, they see related pages from different websites on SERPs in the form of a list.

A higher position on this list ensures that more people get to see the content meta tags and URLs. As a result, it increases the chances of getting clicks. You can improve your site’s chances of securing a higher on-SERP rank by leveraging effective organic search engine optimization (SEO).

Why Do You Need Organic Traffic?

Before knowing the techniques to increase unpaid traffic, you must be aware of the importance of organic traffic.

Organic traffic comes at a zero cost. You just need to optimize your content with the best (white-hat) practices for this. This will help you earn credibility as a provider of unique and informative content that gives a positive user experience. As a result, you can get more visitors and retain your ranks on the SERP.

Organic traffic is mainly the targeted audience of your website. An organic SEO agency creates a content strategy after researching keywords/user intent in your service area.

With these details, they make optimized content that your potential customers can easily discover from the SERP. This substantially increases your chances of influencing them during purchase, thereby increasing your sales.

11 SEO Techniques to Increase Organic Traffic

A high on-SERP rank largely depends on how a web page provides an effective user experience. Here are the strategies providers of organic search engine optimization services integrate to improve the rank of client’s websites:

1) Quality Content Development

Quality content ensures higher customer satisfaction. It provides useful information to the audience and meets their search intent properly. As a result, they get all the knowledge for which they enter the page.

An organic SEO company improves the quality of the content by meeting the following pointers:

• It increases the readability of your pages so that readers can easily comprehend the write-ups and get all their necessary information quickly.
• The organic SEO firm makes sure that your content meets search intent appropriately.
• Quality content also gives readers a perspective or opinion about a certain subject area.

2) CTR Optimization with Meta Tags

After getting the search engine results, your target audience first sees your meta tags which are the meta title and meta description. So, you must write these engagingly and make a significant initial impression to enhance your click-through rate (CTR).

Organic SEO companies influence your readers to click on your URL by communicating what benefits they can get after visiting your pages through meta tags. Apart from this, they also include call-to-actions (CTAs) in your meta descriptions to motivate them to navigate to your page.

3) Local SEO Boost

Local buyers search for products/services they want to obtain with the ‘near me’ tag. By optimizing local SEO factors, you can appear on their search results. This can help you significantly improve your sales, as 28% of these searches lead to a purchase.

Here are some of the effective ways an organic SEO services company improves the local search ranking of your business website:

• Listing your company in Google My Business (GMB) and other business directories
• Ensuring voice search optimization
• Optimizing the website for mobile devices
• Creating location-specific pages
• Collecting more customer reviews

By integrating all these strategies, you can significantly improve your local organic SEO factors and get more traffic from the search engines.

4) Voice Search Optimization

People are gradually inclined towards voice search through Alexa, Google, Siri, etc. Therefore, if your pages are not optimized for voice search, you may run the risk of losing organic traffic.

An organic search engine optimization (SEO) company optimizes your website for voice search by integrating a conversational tone in content. Professionals also add several question-based subheadings and FAQs and include long tail and conversational keywords.

5) Video Content

According to the market study, 54% of the customers find video content about products most useful before buying them. So, by including a video in your web content, you can significantly help your audience. Your content can also stand out from the rest. This way, you can rank separately on the SERP and get more organic clicks.

6) Technical SEO Enhancement

Organic SEO experts also put much stress on the technical aspects of your website to enhance your ranking and create more CTR opportunities. In technical SEO, the experts help you with the following aspects:

• Optimize your page loading speed
• Create XML sitemap
• Maintain robot.txt file
• Add structured data markup
• Secure an SSL certificate

These factors improve your website performance and make your pages easily traceable for search engines. As a result, search engines index your pages faster and present them on the SERP. As a result, the target audience gets your pages against their search intent, and you get the desired organic traffic.

7) Optimize Featured Snippets

Feature snippet is also referred to as ‘position zero’. This makes your content appear on the SERP even before the content gets the 1^st rank. The target audience gets your page on the 1st SERP even if you fail to attain a higher SEO organic ranking. As a result, you can see a significant increase in organic CTR.

8) Mobile-friendly Website

According to the research conducted by SISTRIX, almost 57% of users execute their searches through mobile devices. Therefore, to get a substantial increase in organic traffic, you must optimize your website for mobile devices.

So, the providers of organic SEO services in India make the website responsive so that users can get the same content from both mobile and desktops conveniently.

9) Optimize for Core Web Vitals

User experience is the first thing that search engines consider while ranking pages against search intent. Core Web Vitals are some important metrics developed by Google to measure how effectively a website can improve the user experience.

Organic SEO consultants enhance page loading speed, visual stability, and interaction with users in order to improve these vital core web metrics. As a result, the Google search engine ranks those pages higher, creating more opportunities for audience engagement.

10) Links and Mentions

Backlinks and mentions on relevant websites and social media platforms are also significant in getting high organic traffic. First of all, these drive visitors from other pages to yours.

Other than this, to get higher mentions, you enhance your trust score like page authority (PA) and domain authority (DA) significantly. These are also essential organic SEO factors of a website.

11) Competitor SEO Strategies

It would help if you also did thorough research on the SEO strategies of your competitor websites that have a higher rank. The strategies that help them hold/retain a higher rank may also be effective for you. You can also know their effective keywords, understand the target audience, and get content ideas from the research. This way, you can increase your ranking. This way, you can dilute your competitor’s audience and bring them into your website.

Benefits of Improved Organic Traffic

Here are some of the significant advantages that you can obtain by increasing your organic audience base:

• Better Conversion

Organic visitors navigate to your pages to meet their search intents. If you succeed in addressing their intents or queries and give them the solution they want, you can turn them into your regular visitors. As a result, you can attain more opportunities to influence them and increase your conversion.

• Cost-effective

Inorganic SEO strategies such as pay-per-click (PPC) advertisements come at a certain cost. Nevertheless, all these get instant results that do not sustain after you end your investment.

On the contrary, all the efforts you put into organic SEO optimization generate results in the long term. You use your owned media channel, i.e., your website, to get the attention of your potential customers. Thus you get results without investing in paid media channels.

• Increased Brand Awareness

Users landing on your websites know every aspect of your website and the type of content it provides. So, the chances are that they will revisit your pages for similar queries in the future. This way, your website earns a reputation among your audience.

An organic search marketing agency grabs this opportunity for you and leads your organic traffic to landing pages through internal linking. This way, the target audience becomes aware of your merchandise or services.

Conclusion

Organic SEO helps you boost the ranks of your content on the SERP. As a result, the content gets higher visibility against the search intents of the audience. This enhances your chance to influence your audience to become your customers.

So, use this blog as a point of reference and begin optimizing your website for better performance.

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