Tips to Improve Your Wix Website Rankings in 2023

Wix SEO is a process that has helped thousands of websites gain a prominent rank on the SERP. However, it involves complex technicalities like selecting the right keywords, link building, etc.

Small businesses looking to establish their venture online generally use Wix to build their first website. Since it has numerous free templates for every business, it is easier for beginners to set their hand in website building.

What is Wix?

Wix is a well-known website builder used mainly by small business owners who are beginning their journey in digital marketing. As per records, it is used by over 200 million users.

People can use this platform to create their websites using the templates available on Wix.

wix homepage

This public software permits the creation of desktop and mobile websites by using the simplest tools. Basically, it uses a drag and drop system so that every amateur website developer can try them.

However, for individuals who are looking for several customization options for them, Wix might not work.

Is Wix Good for SEO?

SEO for Wix was not developed earlier. It has been only a few years since the improvements have been incorporated. Hence, it has gained such a reputation that it has been compared with big names like GoDaddy and Weebly in recent times.

A couple of years back, Wix launched their SEO competition to prove to its critics that it could also gain a top rank. Although still, there are certain advantages as well as disadvantages of Wix SEO services.

According to Wix SEO experts, this platform is capable enough for basic on-page SEO. Nevertheless, for successful search engine optimization, one needs to check other metrics as well. Some of these tactics would be extensive keyword research, backlinking, and a proper digital marketing strategy. If these are done correctly, it would not matter whether the website was created on Wix or by a professional developer.

Advantages of Wix for SEO

The positive aspects of Wix for SEO are listed below:

1. Wix SEO Wiz

It is one of the Wix SEO tools that enables business owners to create and design their websites according to optimization requirements. Wix SEO Wiz provides a plan for the website by analyzing certain aspects of the website.

Wix SEO Wiz provides a plan

2. No Need for Coding

To improve SEO on the Wix site, users do not need to learn to code. It is a very easy-to-use platform for every beginner looking to create a website for their business. Wix is more like a drag-and-drop website builder, which allows for creating an essential website in minutes.


3. Easy Integration to Google Analytics

Wix sites can easily be integrated with Google Search Console and Google Analytics. These two tools help track how the site is performing. Hence, if someone decides to take on search engine optimization by themselves, they can use these tools to get the required insights.

Easy Integration to Google Analytics

Disadvantages of Wix for SEO

The negative aspects of Wix for SEO are listed below:

1. Professional SEO cannot be attained

It is not possible to attain Advanced SEO with Wix. Thus, it becomes difficult for experienced SEO experts to work on Wix as per their requirements.

2. No support for AMP

Suppose a digital marketer is looking for an opportunity to launch the AMP version of their website. In this regard, he or she will not be able to do it using Wix, as it does not support AMP.

Tips to Improve Wix Website Ranking

Entrepreneurs and small business owners who constantly search for ways to learn how to use SEO on Wix can follow these tips.

1. Select the Right Domain

One of the fundamental SEO tips for Wix is to find the right domain. An attractive domain name is the first step toward increasing a website’s ranking.

These are certain things to keep in mind while selecting the right domain:

  • It must be professional.
  • Choose a memorable and easy-to-find name.
  • Keep the word limit in mind.
  • Avoid using special characters and numbers.
  • Ensure to include keywords.
  • Choose the right domain extensions.
  • Conduct research before choosing a domain.
  • Have a long-term plan.

Combining these tricks can create the best domain for their brand.

2. Properly Utilizing Wix SEO Wiz

An in-built tool helps in the SEO guide on Wix; this is called Wiz. The function of this tool is to help beginners with basic search engine optimization in a few minutes.

This tool asks a few questions about the business, like its name, physical location, and a basic description. It is essential to carefully answer these questions to get a customized SEO plan. Wix website SEO is highly beneficial for those who have never done SEO.

3. Create a Mobile-friendly Wix Website

Regardless of what kind of business one is promoting, the website must be adaptable to every smart device. This is because most website visitors are mobile users. Hence, the website must be mobile-friendly.

Create a Mobile-friendly Wix Website

Otherwise, the users will not be able to check what it is about. Thus, increasing the bounce rate, which eventually impacts the Wix SEO ranking.

4. Framing an Effective Site Structure

Preparing a website structure before getting started is considered the best practice for Wix SEO. The purpose of these structures or wireframes is to describe how the user flow will look like.

This is necessary to map the essential portions of the site and enables users to understand the functions. An effective site structure decides whether the user’s intent is getting fulfilled. In addition, this impacts their dwell time on the website.

Framing Site Structure

5. Target Long-tail Keywords

SEO optimization for Wix requires fulfilling certain essential parameters. Among them, the primary one is to satisfy the user’s intent. The easiest way of doing this is to include long-tail keywords.


This is because they help describe the target keywords in a manner that is understandable by both Google and the user.

6. Optimize Title and Description Tags

SEO for a Wix website is similar to any other website. Hence the process also remains the same. Therefore, properly optimizing title and description tags are necessary.

These can be done by following some simple rules.

  • Appealing and relevant title
  • Keeping it short
  • Including keywords
  • CTA tone in description

Optimize Title and Description Tags


7. Create and Submit Sitemap

To have a working Wix SEO setup, one must create and submit a sitemap. By using a sitemap, one can prioritize a page for the bots to find it.

Without a sitemap, it can take months for Google bots several months to discover and crawl. It is the sitemaps that let the search engine know which files are important. Along with providing information like its recent updates or any other specifications.

8. Use Wix Optimization Tools

Optimizing SEO on Wix has specific tools to reach the right audiences. Additionally, it also improves the site’s credibility.

The available SEO tools in Wix are –

  • Wix SEO Wiz
  • Accessibility Manager
  • New Wix Blog

9. Use Google Search Console and Analytics

Many business owners choose to hire professionals from Wix SEO agencies to properly use Google Search Console and Analytics tools.

Wix SEO experts use Google Search Console to verify the domain and establish trustworthiness for the search engine. A verified domain gets crawled quicker and also secures a higher rank on SERP.

On the other hand, Analytics is used to check who visits the website. In addition, one can get data like the number of visitors, where they come from, how much time they are spending on the website, etc.

10. Develop Quality Content

Those who enquire about “how to improve SEO on Wix” must know that the key is in the content. If the produced content has no relevant information, it will never secure a higher rank on SERP.

Hence, developing quality content can increase the chances of the website ranking on the first page of search results.

11. Focus on Link-building Actively

Focus on Link-building Actively

As mentioned above, Wix SEO is not different from SEO for websites developed by professionals. Therefore, following the same link-building process is going to help here as well.

Strategically placing links on other websites in the form of guest blogs, comments, local directories, etc., can help navigate more reliable audiences.

12. Boost Local SEO

The last requirement on a Wix SEO checklist is to boost Local SEO. This is necessary because it enhances a website’s appearance on local searches.

Hence using location-specific keywords is recommended by SEO professionals. This strategy is more fruitful for every small business.

How to Set Up Wix SEO?

Each page on Wix has separate SEO requirements hence it is necessary to optimize each of them individually. Therefore, experts providing Wix SEO services need to fulfill specific metrics to set up SEO for each page.

 Set Up Wix SEO

Here are some steps to follow for Wix SEO settings:

1. From the top menu bar inside ADI, select “pages
2. Select the page required to set for SEO
3. Choose the “settings” option
4. Select “SEO Basics
5. Fill in the required information:

  • Title
  • Meta Description
  • Keywords (maximum 10)
  • Select or deselect which pages to be hidden
  • Page URL

6. Click on “Let’s Go” to complete the process

By following these six easy steps, one can get their personalized SEO plan from Wix.


Some may consider Wix SEO bad, but it is not entirely true. Although Wix had some issues related to SEO in the past, it has upgraded itself since then. Moreover, effective SEO is in the hands of who is creating the site. If a business owner hires a Wix SEO specialist, they will ensure every SEO attribute is met. That will make sure to get an improved rank.

Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.


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