5 Steps to Managing a Successful PPC Campaign

5 Steps to Managing a Successful PPC Campaign

A Pay-per-click (PPC) campaign can be very beneficial to businesses, especially to those small start-up businesses, because it can attract visitors and potential customers to your website at a very affordable cost. A good PPC campaign can boost your brand’s awareness, generate website traffic, and increase your revenue growth. But before you can achieve this, […] Read more

Google Places Optimization – Local SEO in 10 Easy Steps

Google Places Optimization – Local SEO in 10 Easy Steps

SEO-Search Engine Optimization has become a critical factor in search engine positioning during the past few years and this trend is expected to continue in 2020 and beyond! Whether your business serves a local or broad-based geographic market, your website must be optimized to increase the natural flow of traffic from search engines.  If your […] Read more

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

Isn’t AdWords a Waste of Money? How to Run a Successful PPC Campaign

AdWords may cost money, but it is still one of the most popular internet marketing strategies today When it comes to internet marketing, you have several options on hand. Content marketing and SEO are some marketing strategies that are quite affordable and yield good results. However, most people including marketing gurus consider PPC campaigns to be the most effective way of internet marketing. This shouldn’t come as a surprise given that a large number of people click on ads when Read more

Facts About Advanced Google Search Operators

Facts About Advanced Google Search Operators

Google advanced search operators are the search queries that help assess the level of work that is required by a SEO campaign and also helps in determining the competitive environment. Some of the major Google search operators include site: which provides the publisher information about the number of pages of his web page that are indexed by Google. Sometimes there are discrepancies regarding the number of pages indexed and number of pages published. Read more

10 Reasons Why You Need a Mobile Marketing Strategy

10 Reasons Why You Need a Mobile Marketing Strategy

Mobile is the new darling of advertising; the new weapon in the hands of marketing gurus.  While in US, 60 percent of the people use Smartphone as per Nielson, in UK one in three household have tablet and in China, 74.5 percent of all internet users in the country access the net through mobile phones. India is not far behind when it comes to the popularity of the Smartphone. With each brand competing to give Smartphone at lowest possible cost,… Read more

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