As the name suggests, Google Analytics 4 is the latest version of GA. Previously known as App+ Web, GA4 has several advantages over Universal Analytics. From July 2023 onwards, Universal Analytics will not be in process. Thus, it suggests that this new version will completely take it over. However, the previous reports will still be accessible for some time. Although, to date, setting up a UA property is possible, unfortunately, it will not be an option for too long. This…
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