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New Google Analytics 4: What is It & Why Should You Upgrade?
As the name suggests, Google Analytics 4 is the latest version of GA. Previously known as App+ Web, GA4 has several advantages over Universal Analytics. From July 2023 onwards, Universal Analytics will not be in process. Thus, it suggests that this new version will completely take it over. However, the previous reports will still be accessible for some time. Although, to date, setting up a UA property is possible, unfortunately, it will not be an option for too long. This…
B2B SEO Strategies: The Complete SEO Guide for Your B2B Business
Garnering customer attention is crucial for any company, irrespective of its business model. Especially in the digital era, if you are not visible to your customers, your enterprise does not exist. Since you offer products and services to other companies, you might think this does not apply to your company. However, about 81% of B2B purchase cycles begin with a web search. On top of that, as per Google, an average B2B buyer would go through 12 different searches before…
How to Build a High Performance Lead Generation Website
With the increasing number of options for every need one can have, it becomes crucial that a business portray its solution to be the best. However, the internet is a place where a consumer can get millions of results with just one click. This makes conversion even more challenging in the present day and age. Simply ranking at the top is not enough, and you have to specifically create a lead generation website if you want to make a profit.…
How To Create SEO Friendly URLs: A Complete SEO Guide
Optimizing a web-page URL is a highly effective On-Page SEO technique that helps to improve your website’s ranking in SEO. SEO-friendly URLs are easy to understand and work well for both human users and web crawlers. Like the title tags, URLs describe a web page to the online users and search engines. Hence, URLs must be accurate, well-structured, and enticing. In fact, among the several variables that search engine factors to decide the rank of a website in search results,…
White Label SEO: Outsource SEO Smartly at Wholesale Pricing
Since the demand for better visibility in the online world is increasing day by day, digital marketers find it challenging to comply with it. The pressure is especially high for budding agencies that lack in-house resources significantly. However, turning down a client saying you are incompetent to provide services would only hamper your business. Hence, if you own a digital marketing firm, work smart and opt for White label SEO. You will not only save your face, but in many…
How to Select the Best Platform for Your Website Design?
Website designing requires a lot more than just selecting the font and color for its pages. If you want to build the ultimate site for your business, you will have to pay attention from the very foundation. This means you need to start by selecting the perfect platform and CMS (Content Management System) for your website to perform at its best. At present, about 43.6% of websites use a custom-made CMS for that very reason. However, as a small business…Author Details
Ashwani Kumar Sharma
Ashwani has been actively involved in SEO services since 2005. His expertise and distinctive work approaches have made him one of the most experienced and trusted SEO experts in the industry. He is a certified SEO and Google Ads professional. He also has strong business development skills in advanced SEO, PPC, and digital marketing strategies.
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